Designs for consumer packaging, store displays

SCA’s Arcwise for round corrugated board packaging

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Arcwise offers new design possibilities for corrugated board packaging. Photo SCA

The combination of nature’s robust round geometries and the high rigidity of corrugated board gives unique stability to these packaging solutions. Transport packaging, retail-ready packaging, consumer packaging and store displays are examples of application areas.

“The technique opens up totally new possibilities for packaging designs that are attractive to customers and consumers,” says Rickard Hägglund, business manager for Arcwise. “Surveys show that we generally prefer rounded shapes to angular ones. Round packaging is eye-catching and attracts consumer attention in the retail environment. We think both designers and brand owners will find these opportunities very interesting.” The new technique is protected by international patents. SCA offers the technique to packaging manufacturers under license.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.