Award for Service Design discipline

Tata Elxsi wins iF Design Award 2017 for design excellence

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The company designed the comprehensive passenger experience design for Kochi Metro to help them develop India’s first seamless integrated transport system.

Narendra Ghate, chief designer – service design, Tata Elxsi commented, “This award is a testament to Tata Elxsi’s multi-disciplinary design team for creating a world-class integrated transport system. We have uniquely translated Kochi Metro’s vision‚ Connect to Prosper, into a seamless and convenient passenger experience, establishing ourselves as a global design leader in public transportation.”

Dating back to 1953, the iF Design Awards is an international design competition organized by Germany’s oldest independent design organization, Hannover-based iF International Forum Design GmbH. This year, a total of 5,500 entries were submitted from 59 countries. An expert 58 member jury, made up of independent experts in industry, design and architecture from all over the world adjudged the winners.

The prestigious iF Design Award is widely seen as among the top three global design awards along with the Reddot Design Award and IDEA (International Design Excellence Award).