Toppan at AIPIA World Congress, Amsterdam

Security solutions for active and intelligent packaging

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Toppan Printing, a provider of communication, security, packaging, décor materials and electronics solutions, will present its latest security solutions for intelligent packaging at the AIPIA World Congress 2019. The AIPIA Congress will take place on 18 and 19 November 2019 at the Amsterdam Conference Centre Beurs van Berlage, Amsterdam.

Toppan will demonstrate how its security and packaging solutions make connected products a part of the digital transformation in packaging. This entails integrating an NFC tag into every product to give it a digital identity that facilitates connection to the internet, links to customers at every point of the product’s journey, and dynamic solutions for brands and end consumers. Connected products enable authentication, traceability and consumer engagement. This means that brands can introduce product verification, protect against refilling and tampering, monitor the supply chain in real-time, prevent gray market distribution and engage with consumers directly to enhance the value of feedback and improve digital marketing strategies.

Toppan will showcase NFC-enabled solutions for wine and spirits, cosmetics and cosmetics packaging, and an eco-friendly paper-based antenna at the AIPIA World Congress. InTact, Cachet-Tag and CorkTag by Toppan facilitate authentication and tamper detection, help to prevent fraudulent refilling and gray market diversion and enhance customer engagement for the wine and spirits sector. Toppan will also present its Secure ID Platform for providing brands with a cloud-based turnkey solution to digitize physical products and allow brands to engage directly with consumers via the tap of a smartphone.

Roland Lartigue, business development director at Toppan Europe, will be speaking about packaging and Internet of Things at 4:15 p.m. on 18 November. The 30-minute talk will look at how the interaction between real-world products and the digital world creates new customer experiences and how Toppan, following the adoption of its NFC-enabled security devices in the wine industry, is now tackling the issue of counterfeiting in the cosmetics sector.

“The AIPIA World Congress is an excellent opportunity for Toppan to demonstrate its innovation in both security and packaging. We are now seeing a world in which brands, products, and consumers are connected in new ways. By adding a digital identity to each product via its packaging, Toppan’s solutions provide the protection, peace of mind, and added value that all stakeholders are looking for in today’s market,” said Takuya Onuki, business development manager for Toppan’s Security Products business.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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