Coca-Cola Hellenic Bottling Company (HBC), one of the largest Coca-Cola bottlers in the world, plans to launch Costa Coffee in at least 10 of its 28 markets next year, including Bulgaria, Greece, Hungary, Poland, Romania, Russia and Switzerland. This will address a broad range of consumer and customer needs across multiple channels and occasions, in line with Coca-Cola HBC’s leading 24/7 beverage partner vision.
Coca-Cola HBC is a strategic partner of the Coca-Cola company. It has a broad geographic footprint with operations in 28 countries serving a population of more than 600 million (60 crore) people. The company offers a diverse range of primarily non-alcoholic ready-to-drink beverages in the sparkling, juice, water, sport, energy, tea and coffee categories.
Sharing his views on adding Costa Coffe to the company’s portfolio, Zoran Bogdanovic, chief executive officer, Coca-Cola HBC said, “This is fantastic news that will build genuine value for our customers and for us. A brand as strong as Costa Coffee in our portfolio will allow us to capture more consumer occasions, to partner even more closely with our customers across all channels and strengthen our ability to address every drinking moment throughout the day. Our well-established infrastructure, processes and capabilities around coffee means that we will hit the ground running with this exciting opportunity.”
Coffee is one of the most lucrative and fast-growing revenue and profit pools within commercial beverages. It is a multi-billion-dollar category across Coca-Cola HBC’s 28 markets and is forecast to grow 4% annually.
The Coca-Cola company acquired Costa Coffee in January 2019, and has accelerated the business focusing on expanding in vending and ready-to-drink products. Costa Coffee is one of the leading coffee companies in the United Kingdom, with a strong presence in Europe, Asia Pacific, the Middle East and Africa.
“We’re thrilled to partner with Coca-Cola HBC to bring our great coffee to more consumers,” said Jennifer Mann, president of Global Ventures for The Coca-Cola Company. “This new agreement is another example of how Costa Coffee is helping Coca-Cola become a total beverage company.”