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Augmented reality and new service offers

K&B appoints new sales and marketing director

Posted on Monday, 09 April 2018. Posted in Industry News . Written by PSA Desk

K&B appoints new sales and marketing director Stefano Squarcina, has been appointed new sales and marketing director at KBA-Flexotecnica.

Stefano Squarcina, has been appointed sales and marketing director at KBA-Flexotecnica. With the latest expansion of its sales capacities, the Koenig & Bauer Group has added momentum to its course of sustainable growth in the market for flexible packaging. “KBA-Flexotecnica holds enormous potential. We have seen a very successful start to 2018 and have already sold significantly more CI flexo presses than in the same period last year. We are able to offer customers a modern and comprehensive product portfolio,” says Stefano Squarcina.

The cooperation between the group business units Flexotecnica and Digital & Web Solutions was intensified further last year. Koenig & Bauer executive board member Christoph Müller said, “We have integrated our sales channels wherever possible and can now reap the benefits. At the same time, our service teams are working together ever more closely to offer our customers the best possible performance and results.”

Many services which are already being successfully realised on the web offset market can also be offered by KBA-Flexotecnica in future. The use of augmented reality, enables faults to be identified and rectified faster. With the AR-DataGlass, Koenig & Bauer specialists are able to see and follow the actions of the technicians on site in real time while they work on the press and can thus offer targeted support. The real and virtual worlds blend into one, and intervention times are reduced significantly. “Flexotecnica is also introducing the concept of modular service contracts to enable customers to tailor services as per their individual needs,” says Christoph Müller.

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