Marketing activities aimed at creating making products stand out on store shelves are a common practice used by brand owners. Going a step ahead, brands are now adopting niche packaging methods to grab consumers’ attention.
Articles in Category: Design & Marketing
Ball Corporation recently won a 2017 British Aerosol Manufacturing Association (BAMA) Aerosol Packaging Award for its tactile can, which the company designed and produced.
As the world of connected consumers grows, brands face a more challenging, complex environment, according to the Tetra Pak Index 2017. In Asia Pacific – now home to more than half the world’s
The AIPIA World Congress 2017, taking place in Amsterdam, has a new format this year with demonstrations, presentations and pitches all together on the exhibition floor. The two-day program
Five-panel pouches provide excellent retail presence with their increased surface area available for branding and communication. Simultaneously, the design results in a compact pack, saving space on supermarket shelves.
Typography Day will be organized for the eleventh time from 1 to 3 March 2018 at Sir J J Institute of Applied Arts, Mumbai in collaboration with the Industrial Design Centre (IDC), Indian Institute of Technology