Global chemicals major BASF has launched its first Creation Center in India. Located at the company’s state-of-the-art Innovation Campus in Navi Mumbai, the Creation Center will bring customers and BASF’s experts together to transform conceptual ideas into creative solutions.
The launch of the Creation Center coincides with the 75th year anniversary of BASF India. As of the end of 2018, BASF had 2,757 employees in India at 12 production sites and at 21 offices throughout the country. The Innovation Campus Mumbai and the Technical Support Center in Mangalore are both part of BASF’s global technology platform.
“We are really proud of the fact that the inauguration of the first Creation Center in India coincides with the 75th year anniversary of BASF India,” said Krishnamohan Narayan, managing director, BASF India Limited and head, South Asia.
“At the Creation Center you and we can work together and understand the needs of your customers and design solutions. Further, our global network of Creation Centers at Shanghai, Tokyo and Germany will enable customers to access world-class technologies that promote better collaboration for mutual success,” Narayan told the audience which comprised mostly of BASF India customers.
In the near future, BASF will be launching Creation Centers at key sites worldwide, including Tokyo, Japan; Shanghai, China; and Ludwigshafen, Germany.
At the Creation Centers, equipped with workshop facilities and interactive material showcases, BASF will provide resources to discover, understand and create new and improved products and solutions with BASF materials. Customers will be able to explore materials, use interactive digital tools and participate in ideation and material consultancy workshops. They will also have access to trend reports, material demonstrators and design events. Together with BASF experts, they can collaborate from design development to advanced simulations through computer-aided engineering through to advanced prototyping – all in one place.
Andy Postlethwaite, senior vice president, Performance Materials Asia Pacific, BASF also spoke at the occasion.
“The opening of the Creation Center shows BASF’s commitment to the growing Indian market,” Postlethwaite said. He also informed the audience about the recent investments that BASF has made. The company has invested in two major plants in Zanjiang in China. The initial phase includes engineering plastics compounding and thermoplastic polyurethane (TPU) plants. Postlethwaite spoke about BASF’s investment in Dahej in Gujarat.
“With these investments the message we are trying to give is that in India, China and Asia we continue to invest in capabilities and capacities,” he said.
BASF’s Performance Materials division encompasses the entire materials know-how of BASF regarding innovative, customized plastics under one roof. Globally it is active in four major industry sectors – transportation, construction, industrial applications and consumer goods.