Avery banks on game-changing products

Avery Dennison showcases 26 new products at Labelexpo India 2018

VIAHarish Penumarthi
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Pankaj Bhardwaj, senior director and general manager - South Asia of Avery Dennison.
Pankaj Bhardwaj, senior director and general manager - South Asia of Avery Dennison.

Avery Dennison India, the manufacturer and supplier of display graphics, labeing and packaging materials, retail graphics embellishments and RFID tags, is exhibiting a total of 26 new products at Labelexpo India 2018, out of which 5, the company believes, are complete game-changers. Being the largest stakeholder in the labels industry, the company believes in being a part of the various industry initiatives and to shed light on the future of label solutions. Just like the previous editions, this edition of Labelexpo India also has Avery Dennison actively participating and showcasing a large number of products at its stand.

The theme of Avery Dennison at Labelexpo India is ‘Pioneering the Change’, for which the company has deployed five sub-teams: ‘Change your Horizon’, ‘Change Perceptions’, ‘Change the Future’, ‘Change the Game’, and ‘Change your Experience’.

Change your Horizon

Through this initiative, the company is exhibiting its portfolio of anti-tamper and anti-counterfeiting pharmaceutical labeling solutions. These solutions help reduce the risk of packaging falsification, and include VOID labels, destructible labels and box damage films.

Change Perceptions

This initiative is directed at Avery Dennison’s Flexiprint, a polyolefin based filmic product for convertors and brand owners providing a comfortable face for tube and semi-conformable containers.

Change the Future

In order to drive change through recycling and material solutions to help attain sustainability, the company is highlighting its liner recycling program through this initiative. The program will help brand owners reduce waste from its products and recycle it into new products that can be used in various industries. Currently, this program has been implemented by The Himalaya Drug Company.

Change the Game

Under this initiative, Avery Dennison is highlighting its UHF RFID inlays for high sensitivity products across a broad range of fresh food applications and its new topcoat, the TC8000. The TC8000 is a patented topcoat that delivers enhanced print results and high conversion speed.

Change your Experience

This is a platform comprising of Avery Dennison’s designing team that offers virtual and physical prototypes to help bring its customers’ ideas and designs to life.

“Our motto this time is to help our customers’ partners to look at the entire business model and look for the opportunities. On the very first day of the event, unlike any other, we have received an encouraging response from the customers. A lot of people have been stopping by and are actively engaging with our team to discuss upon a plethora of topics and get their solutions,” says Pankaj Bhardwaj, senior director and general manager – South Asia, Avery Dennison. “There are not many industries which can claim a double-digit growth and assure that the future is not going to taper but this industry can. Its for all of us to see the growth and the pace at which new technologies and innovations are being welcomed and received in this industry. I’m extremely bullish and the future seems bright.”

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