Abhay Datta, director of Greater Noida based UV Graphics, says that his experience at Labelexpo Europe 2019 was memorable as the company’s stand received a decent footfall at the show. At Labelexpo Europe, UV Graphics sold seven presses, of which four were sold to European label converters and one to a South African label converter. Two label presses were sold to Indian converters. Of these two, one press is getting ready to be shipped to Mumbai while the other will go to a Delhi converter.
“We felt a sense of pride displaying a press engineered and developed in India. Almost all those who visited our stand felt extremely satisfied with our machines. People who had recently bought presses regretted deciding without having a look at our machine. There was not a single visitor who did not like our machine. CEOs and MDs of leading press manufacturers such as Bobst, Lombardi, and Omet visited our stand and appreciated our press,” says Datta.
Mixed reactions at Labelexpo Europe
As per Datta, the key takeaway from the show was to see mixed opinions of people on narrow web flexo, digital and hybrid technologies. While some believed that the conventional narrow web flexo technology is here to stay for long, others said that with hybrid technology coming in, it sets a new trend in the label industry. Some who batted for digital also agreed to the fact that digital has a separate space in the market. “Hybrid is a new fashion. It may last for some time, and, of course, digital has its advantages with a fixed market base. I would say that all the three market segments will grow for the next ten years, but I don’t see any one technology surpassing the other,” Datta explains.
As far as SKUs are concerned, he says, it makes sense to have a hybrid for large volumes so that one can print a couple of colors, and these SKUs can be printed digitally. Printing the entire label digitally and then taking it offline for finishing is complex. It is a tiresome process to zero in on a particular technology; much homework goes into the decision-making process.
Labelexpo India 2018 was the first show for UV Graphics, and Datta has been busy ever since. “We have barely completed one year since Labelexpo India 2018. Within this short period, we’ve sold 12 presses already. Our machines are getting good acceptance in the market. The customers who bought our machines recently have placed repeat orders after seeing the output,” Datta highlights.
UV Graphics to bring new machines on finishing front
“The economic situation in the country is to be blamed for the slowdown in the market. It has more to do with the market dynamics worldwide and not just in India,” according to Datta. “For example, sales of automobiles are down. The sale of liquor and cigarettes also sees a downward spiral, which is pretty confusing. I’d love to understand why is there a sudden dip in these segments. But fortunately, we’re not affected. Going forward, we look to upgrade our machines and will also add some new machines on the finishing front in the next one year,” Datta concludes.