UPM Raflatac launches film labeling solutions for APAC’s POP-Up label market

Eye-catching POP-Up labeling solutions

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One of the world’s leading producers of self-adhesive label materials, UPM Raflatac has announced the launch of new, eye-catching POP-Up labeling solutions for the APAC region. The labels attach to various packaging solutions as a 3D pop-up label on the top or side of products, enabling them to stand out from other competition on the shelves. These exceptional labeling solutions are applicable across multiple end-uses in the food, beverage, home care and personal care segments.

Featuring clear, white and metalized faces with a water-based adhesive, these POP-Up labels will cater to the growing demand for POP-Up labels across the region. Customers are increasingly looking for new, innovative ways to differentiate from the competition and POP-Up labels from UPM Raflatac give brand owners that possibility. “The demand for promotional POP-Up labels is spreading throughout the region at an exponential rate and UPM Raflatac now provides customers with an excellent stand-out product for answering to this trend,” said Junion Zhao, director – Films Business, APAC, UPM Raflatac.

Ideal for labeling various substrates including glass, plastic, metal and paper, the unique water-based RP799 adhesive ensures strong adhesion, even on small diameter containers. “Due to the well-balanced recipe of this UPM Raflatac adhesive, the labels will peel off cleanly without any residue left on the surface of the substrates,” said Jefferey Wu, research and development manager, APAC region. Another quality indicator of the labels is the resilient stiffness of the PET face material, which gives the POP-Up labels an excellent reshaping performance. The labels will keep their shape through any transportation and storage conditions.