The India-based Uflex made an impact at the recent ProPak China exhibition held in July at the Shanghai New International Expo Center. The company showcased its Asepto – aseptic liquid packaging brand coming from the brand new factory that it has built in Sanand, Gujarat.
Asepto holographic packs have helped the company to successfully test the interest level of global beverage manufacturers for holographic applications in aseptic liquid packaging. The talking point feature not only made Uflex the first Indian company to showcase the holographic packs in China, but also allowed the global beverage manufacturers industry take note of the company’s manufacturing ability and demonstrated a unique way to promote their products and brands.
The existing Chinese market currently has only metalized packs with a market scope of 2 billion packs a year, but without aesthetic options such as those shown by Uflex-Asepto. Holography in this market could be a new and differentiating buzzword for aseptic liquid packaging. With no major capex investment, brand owners can leverage the benefits of this new option that is trending in aseptic packaging.
Talking about the new concept shown at Shangahi, Ashwani Sharma, president and chief executive officer of New Business Initiatives at Uflex said, “This show is considered to be the carnival of processing and packaging technology industry. It will help us showcase Asepto’s holographic excellence in the untapped Chinese packaging market. In addition, we want to make a dent in the market by reaping the first-mover advantage. Apart from that we are a total system supplier providing packaging material and the aseptic liquid filling and sealing machines.”
ProPak China showcased Uflex and Asepto’s core strength of innovation using holographic applications, which it also uses extensively in its films and flexible packaging operations for aseptic packaging, to the world. A total of 16 countries visited the exhibition, with event participation from SSE Asia—20%, China—60%, the Middle East—10%, Africa—5%, and Europe—5%. Moreover, the overall footfall at the Uflex stand was extremely impressive and generated several business enquiries.
Fresca juices dazzles with holographic packs for the first time in India
Fresca’s most-awaited holographic aseptic packs are all set to dazzle retail shelves in India. Fresca is one of the leading and fastest growing juice brands of India. The company has three manufacturing facilities with a strong presence in more than 10 states of the country. Fresca officially launched India’s first holographic pack in 200 ml Tropical Mix and Guava Premium Juice category.
Commenting on the launch, Akhil Gupta, managing director, Fresca said, “We believe this is the ideal time to launch when people are on a look-out for something new and appealing for gifting. With the help of Uflex’s brand Asepto, we are able to revitalize the consumer experience in the sparkling holographic packs of Fresca’s 200 ml Tropical Mix Premium and Guava Premium. In addition, the packaging not only serves as a marketing differentiator at the retail standpoint but also takes care of the key component for a safe journey of products from production to consumption. Additionally, the smoothness and superior taste is very pleasing, as it has higher percentage of fruit pulp giving a great drinking experience to consumers.”
Adding more Gupta stated, “In India, by far the aseptic beverage packaging has had very limited aesthetic possibilities with not much uniqueness or exciting visual hook on the shelf to offer to the consumers. However, the unique striking effects of holographic innovation by Uflex’s brand Asepto have encouraged brands like us to create a fresher approach to consumers. The holography in aseptic packs is a boon to the industry. On the first day of market launch we have been able to bag massive orders for the upcoming festive season.”
Fresca lands hefty order already
Furthermore, Ashwani K Sharma, president and chief executive officer, Uflex Ltd. said, “We knew that the new holographic packaging ‘Asepto Spark’ will do wonders for Fresca as a brand. On the first day of launch itself Fresca has received such massive order book. Now the impact is visible and many leading brands are looking to convert to Asepto Holographic packs. I strongly believe that this is just the beginning; Indian consumers are not only going to get the taste of a great juice but also Asepto Spark will excite and ignite the market on the whole.”
Talking about the holographic packs, Sharma shared, “Asepto Spark is a global innovation of holographic packs offered to the industry. It has created loads of excitement in the global market already. We have received tremendous response from international markets like the Middle East, Europe, Asia, Africa and China. Our first launch in the home ground has created a grand buzz. In the same light, Fresca has taken the step forward to launch their first aseptic pack with complete holography feature. Moreover, it will help their products stand out on the shelf.”