Konica Minolta focuses on brand building at Printpack 2019

Konica Minolta at Printpack 2019

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Apart from showcasing a gamut of solutions and technologies at Printpack 2019, Konica Minolta Business Solutions India is using the platform to further enhance its brand value among Indian customers.

“This year what we are looking at is to enhance the value of Konica Minolta brand. If you would have noticed we have used the Printpack venue to place our brand hoardings at strategic location so that it is visible to visitors easily,” says Kuldeep Malhotra, vice president, sales division, Konica Minolta Business Solutions India. “Our products are very good and now we have to make our brand stronger,” he adds.

In terms of products, the company is showing a whole host of presses at its Printpack stall. It is demonstrating the MGI Jetvarnish 3DS with iFOIL as well as samples of work done by its customers using the MGI technology. At the stall samples of work done by Bahubal Digiglam, Printology Xperts, Dulari and PSG are on display. Also on display are samples of work done on AccurioLabel 190 press.

The company is also showcasing the AccurioPress C3070, AccurioPress C83hc, AccurioPress C6100 and bizhub PRO 1100.

Malhotra stated that Konica Minolta’s share in the black and white printing segment has increased with sales of monochrome printers in 2018-2019 is expected to be double the number seen in 2017-2018. “We have been able to sell our mono presses to lot of copy shop owners and publishers,” he says.

Finally talking about expectation from Printpack, he says that the company expects to close a good number of deals at the show. “Like every time, we expect good orders at Printpack 2019 edition as well,” he concludes.

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