Haldiram’s leading the packaged snack foods market

Innovative packaging with high quality is the key to success

Shivraj Chaudhary, general manager at Haldiram’s. Photo PSA

Systems and processes designed for quality
Haldiram’s set up its first plant in Kolkata and followed it up with plants in Nagpur, Gurgaon and Bikaner. Growing demand led to expansion of capacity and further acquisitions like Akash Namkeen of Indore as well as other smaller manufacturers that merged with the growing giant. Haldiram’s manufacturing facilities are compliant with international food safety standards like GMP and GHP, and they have invested in advanced equipment and processes for conducting online x-ray checks, metal detection and scanning of ingredients to ensure food safety. The company has also obtained ISO 22000:2005 certification and its plants are approved by FDA, USA. These processes are critical for analyzing physical, chemical and microbiological properties in ingredients.

According to Shivraj Choudhary, Haldiram’s is making serious efforts at meeting higher quality benchmarks. For instance, it uses only the best international quality machinery for processing of ingredients because of the better quality of metallurgy in these machines. Polymer flooring in the shop-floor instead of conventional tile blocks helps minimize accumulation of microbes and micro-organisms because polymer flooring stretches across the length and breadth of the shop-floor with minimum divisions unlike conventional tile blocks. Such attention to detail has contributed substantially to Haldiram’s ability to raise quality closer to its benchmark. Even the top management at Haldiram’s ensures it spends quality time at the shop floor every day to keep up-to-date with food safety and hygiene compliance by workers.

Best-in-class machinery for packaging
Haldiram’s claims not to use any harmful preservatives for its products and uses the best packaging machinery from companies like Hassia and Bosch to fill and seal its products in various types of flexible packaging. The company has over 100 product categories spread across Namkeens (traditional Indian salted snacks) in sachets, traditional Indian sweets in sealed cans and paper board boxes, salted trendy snacks like potato wafers, etc. in sachets and frozen foods comprising items from traditional Indian main course dishes like ready-to-eat dal and curries in polymer sachets sealed inside paper board boxes. For coding and marking of its products, Haldiram’s uses end-of-line packaging machines from Domino and Imaje.