On 6 September 2018, Carlsberg announced a series of interesting innovations, including its new Snap Pack. The innovation is aimed at reducing plastic waste globally by more than 1200 tons a year – the equivalent to 60 million plastic bags.
The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, this innovation claims to reduce the amount of plastic used in traditional multi-packs by up to 76%. Three years in the making, the Snap Pack is one of the most sustainable packaging solutions announced by Carlsberg.
Other improvements include a switch to Cradle-to-Cradle Certified silver inks on its bottle labels to improve recyclability, a new coating on refillable glass bottles to extend their shelf life and, therefore, reduce environmental footprint, and new caps which remove oxygen to make the beer taste fresher for longer.
The innovations represent the first of a series of consumer-facing manifestations of Carlsberg Group’s sustainability program, Together Towards ZERO, which includes ambitions of a ZERO carbon footprint and ZERO water waste. They will first be applied on the flagship Carlsberg brand to drive constant reappraisal and refinement. This will further substantiate the iconic tagline of ‘Probably the Best Beer in the World´ – giving consumers a great tasting beer that also helps them reduce their environmental impact.
Serving customers while tackling climate change
Cees’t Hart, chief executive officer of the Carlsberg Group said, “It’s an important day for Carlsberg. We are working hard to deliver on our sustainability agenda and to help tackle climate change. We always strive to improve and today’s launch shows our ambition to follow in our founder’s footsteps towards a better tomorrow. Carlsberg’s Snap Pack will reduce the amount of plastic waste, and we look forward to giving our consumers better beer experiences with less environmental impact.”
Carlsberg Group’s supply chain, sustainability and development teams have worked closely with the Carlsberg brand team and external partners to innovate in ways that will make a difference to both consumers and the climate. Carlsberg also announced a strategic partnership with Plastic Change, a Danish environmental organization, in addition to its long-standing dialog with the WWF on sustainable issues and their impact on both the environment and the world’s natural resources.
Bo Øksnebjerg, secretary general in WWF Denmark, said, “Our wildlife is drowning in plastic; the problem is unfortunately growing considerably. We therefore need to act now. We need less plastic to end up in nature. That is why we consider it huge progress that Carlsberg is now launching solutions that reduces the amount of plastic in its packaging. With these new solutions, Carlsberg has taken the first steps on the journey towards a cleaner and greener future.”
To mark the launch of the Snap Pack, Carlsberg unveiled its own version of Copenhagen’s Little Mermaid statue made entirely from its new Snap Pack cans. Held together with glue just like the Snap Pack cans, the mermaid ‘canstruction’ embodies Carlsberg’s intent to make beer that is not only great tasting but is also better for the environment.
3 meters high, the new installation features a rising tide of 137 kilograms of plastic – representative of the amount of plastic that Carlsberg is claiming to eliminate every hour (that is 1,200 tons a year), with the help of Snap Pack.