Excel Machinery launches Maxima HS 1020 at PrintPack 2017

Receives good queries for diecutter range

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The Maxima HS 1020 offers a maximum sheet size of 28”x40” and has the capacity to cut a maximum of 7,500 sheets per hour. The other automatic diecutter on display was the Maxima EXB 35, which offers a maximum sheet size of 25”x35” with a cutting speed of 5,000 sheets per hour.

Talking about the event, Patel shared said that PrintPack has been a favored venue for his company as it has always led to significant gains in terms of closing profitable deals. This time, too, he expects good results, with many enquiries pouring in for Maxima HS 1020. He shared that the show has acted as a catalyst for the company to get repeat orders and also new orders from references by existing customers.

With reference to the impact that demonetization has had on the company, Patel said that they were marginally affected as it disrupted the loan lending process for two months. Since the machines sold by Excel are expensive, buyers normally have to depend on bank credit to buy them. However, according to him, the situation is getting back to normal. Currently, the company is growing at 30% annually.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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