Zaheer Abbas founder and CEO of recently launched paper procurement and distribution company PrimeFiber
Paper and paperboard are the lifeblood of many formats of containers, packaging, and cartons. Ranging from food service to paper cups and cartons, these raw materials can be deal makers or breakers. For even the best and biggest converters, considerable capital and storage are required to procure and manage this raw material. Paper and paperboard, at the best of times can be erratic in terms of availability, quality, performance, and price.
What is needed is a supplier who understands the end-uses of the appropriate materials for sensitive applications such as food, quick service retail, pharma, medical devices, and the increasing paperization of packaging from flexible materials. The additional issues are inventory and logistics.
Zaheer Abbas, the industry veteran who thoroughly understands the Indian market and particularly the behavior of brand owners who want the most efficient shelf impact for their packaging, has now taken on these challenges to closely listen to and interact with converters. By forming his own paper procurement, distribution, and logistics company, he wants to plug into the supply chain as it considers the opportunities that the desire for sustainability offers to brand owners, packaging designers, and converters.
His new Gurgaon–based setup PrimeFiber Global Paper Solutions, offers customized packaging solutions and optimization services throughout the country. It leverages his extensive experience in global sourcing of packaging paper and paperboards for specialized applications. Abbas is a master of logistics and he is committed to helping brands and converters in their efficient and robust supply chain management of packaging raw materials. The key to these is consistent quality assurance and timely delivery.
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