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Packaging South Asia
Naresh Khanna’s persuasive call for advertising support to the Packaging South Asia platform

Connect with the subcontinent and its fast-growing packaging industry from its hub in New Delhi

The Delhi-based B2B monthly Packaging South Asia takes on the complexity of packaging in a region spanning Bangladesh, Bhutan, India, Mauritius, Nepal, Pakistan, and Sri Lanka. Now in the middle of its fourteenth year, PSA plans to extend its reach to the Middle East as well. Packaging South Asia’s premium look reflects the spirit of change, modernity and excellence of an emerging professional and world-class packaging industry.

Manufactured goods and organized retail, domestic consumption and exports are growing in this region with the packaging industry in all the countries in the subcontinent growing in double digits. The food processing, consumer product, pharmaceutical and beverage and liquor industries drive the diverse and fast-developing packaging industry in this region as do increased urbanization and modern multi-brand retail.

The event calendar is disrupted

This year we were planning to be at the major packaging and label events in South Asia and Europe. These include Pastivision in Mumbai in January 2020, PlastAsia in Bengaluru from 19 to 22 June, and Labelexpo India in Greater Noida from 29 October to 1 November 2020. We also planned to cover the Elite Roto, Blow, and PET Moulding Conference in Mumbai and the Elite Global Summit on Speciality Films and Flexible Packaging in Mumbai in September. Most importantly we were focussed on Metpack in Essen and Interpack in Dusseldorf in May 2020 and drupa in June which is also in Dusseldorf. We were also planning to visit and cover PackExpo in Chicago from 8 to 10 October 2020.

Now it seems that many of these events in the first half of the year will be canceled or postponed. Certainly, exhibitors from China, South Korea, Italy (all countries significantly affected by the Coronavirus) are important for these fairs since visitor-buyers with diverse needs from all parts of the world congregate at these events. While the holding or postponement of these fairs is a question for the industry, the resolution of virus outbreaks and the creation of sustainable and healthy environments is the larger question for society. The opportunity is to use alternative platforms for communication, interaction, engagement and live demonstrations of machines and processes. How to re-create the personal user experiences and interaction of exhibitions without the attendant dangers of large crowds and chance encounters that might aid in the transmission of viruses.

Premium content in the right context

The Packaging South Asia platform covers the entire packaging supply chain from marketing and design, printing and converting, filling and sealing, end-of-line, track and trace and logistics and all print, decoration and converting technologies including, gravure, offset, flexo and digital. Domain knowledge informs segments such as form fill and seal, caps and closures, labels and tags, cartons, boards, corrugated, flexible packaging, glass, metal, and plastic packaging. The perspective of our end-users – brand owners and packaging buyers inform our tech-savvy content.

Can we expand your universe?

In the main, this is still a description of what print and the web have been doing in the past. Obviously, the opportunity for enterprising suppliers is to do more with our platforms – to use our platform services to reach beyond their own universe of known and potential customers to a larger, more random, yet still addressable universe.

Our integrity and fairness are a benchmark valued by our readers and this together with the premium look of Packaging South Asia establish the right context for your products to be seen and appreciated. Our readers are in the right frame of mind where they are looking for innovation, efficiency and first-mover advantage. The subject headings in Packaging South Asia include retail audits, track and trace, inspection systems, automation, environment and much more. With first-hand coverage of national and international events, conferences, installations, and plant openings, we are one of the top packaging monthlies in Asia.

Along with a monthly print run of 6,500 copies, premium content is updated daily on our website and at least one eMail newsletter goes out across geographic boundaries every week. In addition, our eMagazine is circulated among 2,500 brand and product managers, packaging buyers and suppliers, machinery manufacturers and industry leaders in the region and across the world who are looking seriously at the South Asian region.

Tech and business savvy equals the power to influence

The B2B magazine is posted on the 5th and 6th day of each month. Apart from the daily updates to our web site, we have four packaging related newsletters each week. On Sundays, we send out a design and marketing column from our archives. On Tuesdays our weekly packaging newsletter. On Wednesday’s our newsletter on the food and beverage processing and packaging segments. On Thursdays, we send out our healthcare & diagnostics & packaging newsletter. Web analytics, SEO and social media are increasingly gaining traction and often place on our multi-channel platform first globally, on web searches of industry events and stories.

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Edited on 13 March 2020