2022 – Emerging from ambiguity to the new normal

Print influences CAPEX decisions in our industry

Hard work, caution, and humility in the face of the pandemic attuned our thinking when confronted by a rampant virus that we still barely understand. The packaging industry in India and South Asia has been very fortunate to escape the worst ravages of lockdowns and economic hardship. Thanks to those who kept their advertising in place in the pandemic and lockdowns, we too have survived in good shape.

Growing in double digits before the disruptions of Covid-19, the pandemic has only added to the importance of hygienic packaging for food, pharma, beverage, and liquor in the subcontinent. Increased urbanization, prosperity, modern multi-brand retail are factors in a society where packaging itself implies hygiene, quality, and authenticity.

The subcontinent’s fast-growing packaging industry didn’t slow down in the pandemic. In some areas, it consolidated and ordered significant equipment that is already under installation in the second half of 2021. Several greenfield projects will be commissioned in January 2022 and installations of lines already ordered will continue through the year into 2023, and 2024.

In its 16th year, the Packaging South Asia platform, can help you reach potential customers as never before – thanks to the expansion of our digital reach in the past two years. The most influential and cosmopolitan multi-channel platform in the region, the Delhi-based B2B print monthly, its web platforms, frequent eZines, monthly eMagazines, and videos are an authoritative and immediate river of industry content.

Packaging South Asia reaches owners and professionals across Bangladesh, Bhutan, India, Mauritius, Nepal, Pakistan, Sri Lanka, the Middle East, and Asia. The magazine’s premium content and look reflect the industry’s spirit of change, modernity, and excellence. Already authoritative and comprehensive, new sections on polymers and masterbatches, film and laminate structures, and active and intelligent packaging have been added. These support our industry-leading coverage on packaging design, print and decoration, converting, filling and sealing, automation, and sustainability. 

Our continuity challenges disruption and ambiguity

The significant packaging and label events in South Asia, Europe, and North America are now resuming as live events from end-October 2021. Events in November and December in the region are likely to see increased footfalls as larger exhibitions resume. We present our multi-channel platforms for communication and engagement with an audience that is hungry for the latest technology and has the demand and resources to back up their investments. Our readers want to know what is possible. What is new? Is it appropriate for their needs!

Your potential customers are in the habit of reading us on their phones, their computers, and in print. Our web analytics, SEO, and social media have gained enormous traction, and are amongst the best of any packaging platform in the world.

Premium content in the right context

The Packaging South Asia platform covers the entire packaging supply chain from marketing and design to logistics – from concept to shelf and now further to waste collection and recycling. All print, decoration, and converting technologies including, gravure, offset, flexo, and digital, are covered. All formats and converting technologies are covered. Just have a look at our website – the perspective of end-users – brand owners and packaging buyers inform our tech-savvy content.

Can we expand your universe?

One of the best and most responsive editorial teams in the industry presents the opportunity for enterprising suppliers to do more with our platforms – to use our channels to reach beyond their familiar universe. To reach a larger, more varied, yet addressable, and targeted universe from Dubai to Japan with India and South Asia in the center.

Readers value our integrity and fairness. Packaging South Asia establishes the right context for your products to be seen and appreciated. They are in the right frame of mind to look for innovation, efficiency, and first-mover advantage. With first-hand coverage of national and international events, conferences, installations, and plant openings, we are one of Asia’s top packaging monthlies.

Along with a monthly print run of 4,000 copies, premium content is updated daily on our website, and at least two eZines go out across geographic boundaries every week with an increasing focus across Asian countries. Additionally, our eMagazine is circulated among 3,500 brand and product managers, packaging buyers, suppliers, machinery manufacturers, and industry experts and leaders in the region.

Tech and business savvy equals the power to influence

The B2B print issue of Packaging South Asia is posted on the 5th and 6th day of each month. Apart from the daily updates to our website, we have four packaging-related eZines each week. On Mondays, we send out the PSA eZine, and on Fridays, we send out the PSA Flexo & Gravure eZine – a big hit with flexible packaging and label printers. On Wednesdays, we send out the IndiFoodBev and Healthtekpak eZines from their growing platforms – IndiFoodBev.com and healthtekpak.com.

To receive a copy of our eMagazine and media kit please fill out the form in the sidebar on the top right of this page. Please respond with your queries, ad material, and editorial information to info@ippgroup.in.

Please email us for the Packaging South Asia Media Kit 2022 at ads@ippgroup.in. Or fill out the form in the right-hand column of this web page.

31 October 2022

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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