Gentlebrand will make its debut at Paris Packaging Week 2026, one of the world’s leading events for the beauty, beverage and luxury packaging sectors. The agency will present a curated selection of projects that illustrate its approach to combining creativity, technical feasibility and sustainability in premium packaging design.
The event, run alongside PLD Paris “the Future of Premium and Luxury Drinks Packaging” makes the French capital the place where emerging trends and innovations in high-end packaging design reach new benchmarks.
Premium concepts for luxury, beauty and beverage markets
At stand A123, Gentlebrand will unveil its premium wine bottle concepts, each developed with bespoke structural and visual identities. Each design enhances the producer’s brand character while integrating advanced material thinking and production-ready feasibility.
The agency will also present Avance, its Pentawards Platinum winning fragrance collection. Conceived as a series of visual narratives, the bottles translate brand character into a refined, market-ready sensory experience. Avance demonstrates how storytelling, form and technical execution work together to elevate fragrance identity on shelf.
Another exhibit on stand will be Rosae, a BioPET bottle featuring a glasslike effect and winner of the Pentawards Silver Award. The design achieves the brilliance and transparency of traditional glass with reduced environmental impact, while integrating cork closures compatible with existing glass bottling lines. The result is a future oriented solution that balances sustainability, aesthetics and operational practicality for producers.
Tailor-made branding
In addition to its hero projects, Gentlebrand will showcase a selection of bespoke branding and packaging solutions developed for clients across the luxury and FMCG landscapes. Each project demonstrates the agency’s commitment to transforming brand philosophy into tangible, sensorial packaging experiences, supported by a disciplined approach to feasibility, performance and aesthetics.
Through its presence at Paris Packaging Week, Gentlebrand reinforces its position as a strategic partner for brands seeking packaging concepts that unite creativity, innovation and environmental responsibility. The agency continues to support brand owners in bringing distinctive, high value concepts successfully to market.
Speaker session: “Fuelled by Ideas”
Gentlebrand Director Andrea Rizzardi will speak on the Pentawards Festival Stage on Thursday 5 February 2026, from 14:30 to 15:10. He will join a panel of design experts discussing the theme “Fuelled by Ideas”, offering insights into the creative processes shaping the future of luxury packaging.
Visitors are invited to meet the Gentlebrand team at Stand A123 to explore the next chapter in luxury packaging design.
