At Labelexpo India, Screen HD was present along with its India representative—Insight Communications. “Our inkjet label press, Truepress Jet L350 UV, has garnered a lot of interest at the label show. I am happy with what we have achieved at the show,” says Ashootosh Deshpande, regional manager – graphic and precision division (South Asia), Screen HD. “Right now we are exploring all the customers that we have met, trying to understand what they want, looking at what their needs are and trying to position the product as per their expectations. So, we are more at an exploratory stage right now.”
Insight handles the sales and service of Screen’s POD Truepress Jet 520 series of roll feed inkjet press and digital label press Truepress Jet L350 in India. “We plan to develop our market share in this region,” says Deshpande. “We feel that there is a good market potential for this product.”
The USP of the product lies in its productivity. “If you are going digital, inkjet has changed the way that we do digital. It is a contact-less drop-on-demand printing where the first print of the day match the end print,” he shares. “There is no heat generation in this machine. So the color consistency is very high. If you are buying an expensive machine, you expect to run it at the optimum level, and this machine meets that demand. Also the droplet sizes are very small and with the 3 pico liter drop size, we are able to achieve a very consistent ink lay.”
Speaking about the trends in the packaging industry, Deshpande says, “The packaging SKUs are increasing by the day. A lot of speciality packaging is happening and many short-run jobs are coming up. The brand owners require fresh packaging every other day. So repeat jobs are getting reduced considerably. There also lies the problem of counterfeiting. Security-wise what you want to give to your customer in terms of various colors, latent images, running numbers, barcodes and increasing number of spot colors is important. Conventional technology is here to stay—India is a mass market. But there is a niche market for digital as well and it will grow.”
