Association to serve full spectrum of industry as Idealliance

58

“Stakeholders in today’s industry operate in a highly competitive, high-technology field that requires a superior level of technical expertise and management acumen,” says Idealliance president and chief executive officer David J. Steinhardt. “Consumers are digesting content in new ways, requiring buyers of print and digital communications to meet an ever-evolving demand for orchestrated content across a variety of print substrates and digital media. We are expanding our initiatives to advance industry innovation and transform business, striving to serve as an indispensable leader in defining the future of visual communications.

“With its breadth of expert resources and depth of member commitment, Idealliance can help companies meet the increasingly difficult demands of our changing industry. Whatever their size, segment, market, or process, Idealliance members know they can call on their association to help them grow profitability and meet business and technical challenges from everyday media production issues to long-term strategic development,” Steinhardt continues.

Idealliance resources are segmented within six primary service areas—best practices and working groups, certification and training, advocacy and advancement, strategy and consulting, education and events, and publications and research. Idealliance resources support innovation in the creation, production, and distribution of media to enhance communications and commerce, and to advance its members’ competitiveness and growth.

Steinhardt points out that the new Idealliance serves as a strong, united voice for the graphic and digital communications industry—from content creators and brand managers to marketers, printers, mailers, and fulfilment experts. “Under the leadership of Idealliance executive vice president Ken Garner, we will advocate before legislative and regulatory bodies on printing-related legislation, postal regulations, and a host of business issues from environmental concerns to workplace practices.”

Idealliance will continue core programmes and services in research and trends analysis, including the annual State of the Industry Report; strategic business development consulting; and industry standards defining color, digital, mail, and media workflow, including G7, GRACoL, Mail.dat, PRISM, and SWOP. It will be expanding new offerings in management, professional, and system certification, such as its recent successful launch of MailPro certification. Incoming board chair, Tim Johnson, CEO, Impact, comments, “The Association aims to target its services to those in the workplace from executives to professionals and across local, regional, and international companies.”

The new Idealliance is headquartered at 1800 Diagonal Road, Suite 320, in Alexandria, Va. It has more than 3,000 members in the United States and within International Affiliates in China, South Korea, India, and Mexico. For more information, contact Idealliance senior vice president programming and marketing, Steve Bonoff at sbonoff@idealliance.org or (952) 896-1908.

Note: Idealliance India operates as a wholly owned division of Ipp Services, Training and Research Private Limited. Idealliance conducts best practices, color standardization and quality assurance activities along with its training in color management in G7 and its industry research and business consulting practice. IppStar’s next event is the Newspaper and Analytics Workshop in Noida (Delhi NCR) on 27 July 2016. The next Idealliance India event is the G7 Expert and Professional training from 20 to 23 September at the Waterstone Hotel in Mumbai. For more information about these programmes and Idealliance membership contact Harmandeep Kaur at harmandeep@ippstar.org or or landline +91-120-4326053, or cell +91-8860595549.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now