Growing demand for flexo printing in West IndiaCreative Graphics sets up new plant in MumbaiIn a bid to meet the demands of its western Indian market more speedily and be physically closer to its customers in the region, the Noida-based flexographic platemaking trade shop, Creative Graphics has set up a manufacturing facility in the Mumbai suburb of Vasai which began operations in March this year. Established in 2001, the prepress house was supplying flexo plates to customers across the country, including West India, from its Noida plant. The Noida plant is equipped with an Esko CDI, the DuPont Cyrel DigiFlow exposure unit, along with other processing equipment. Creative has customers in segments such as flexible packaging, labels, corrugated, and more.DuPont Cyrel DigiFlow 2000 EC installed at Creative Graphics Mumbai unit“There is a growing demand in flexo printing in the Western Indian market. Also we have been serving the western market from our Noida factory. So we wanted to be near to the market,” says Deepanshu Goel, owner of Creative Graphics. Goel opted for DigiFlow technology when it was very new in the market, owing to his trust in DuPont Cyrel DigiFlow technology. The fully operational Vasai plant too boasts of being driven by DuPont’s processing line and DigiFlow technology along with Esko 42 x 60 HD and Esko software.
“We have DigiFlow in the Noida factory which has given unprecedented results. So we have replicated the infrastructure to give the best quality to our customers. Our experience has been extremely positive with customers getting their plates running for almost 60% longer. There is better ink transfer and high productivity because of less stoppage of press, higher densities of ink and less consumption of ink,” Goel states while commenting about the system that is driving the new facility.
Talking about DuPont working with Creative on the new facility, Mahesh Kode, business manager, DuPont Packaging Graphics, South Asia, says, “The combination of Goel’s drive, his diligent team, and the DigiFlow technology for creating Flat-Top Dots in the simplest manner possible, spurred Creative Graphic’s growth into the top-slot position. They had to further their reach in Western India where flexo originally thrived and continues to grow; hence the strategic location for this new project.”
Kode points that with Creative going multi-locational, turnaround time will reduce for customers in the western region and they will have the comfort of knowing that their vendor is geographically close by.
“This project will boost access and service to customers in West India, which continues to be the hub for flexo expansions in both wide-web and narrow-web segments, with more CI-flexo and label presses slated to be added this year,” Kode says. Goel also sounds optimistic about the flexo technology in India, especially in the western part of the country.
“Within the last few years, flexo has seen a great acceptance in the market. I hope the market will continue to grow at the present rate of 20%. India is still far behind in comparison with developed markets. There is huge potential in the printing packaging segment in India. In the next five years growth should come from flexible packaging,” Goes opines.