color
The Touch7 Neon Color System consists of two color systems: Touch7 Primary and Touch7 Pure

Color-Logic, the exclusive worldwide distributor of Touch7, has announced the launch of the Touch7 Neon Color System, at Printing United Expo in Atlanta, to be held from 18-20 October. This Touch7 technology will transform the way designers, printers, and manufacturers create and reproduce neon and pastel colors, enabling them to achieve colors that were previously unattainable, the company said.

Announcing the introduction, Richard Ainge, the developer of Touch7, said: “Neon colors have long been synonymous with vibrant, attention-grabbing designs. However, reproducing these colors accurately and consistently across various media and printing processes has been a challenge for many professionals. The new Touch7 Neon Color System eliminates these difficulties, providing graphic designers and prepress personnel with a comprehensive color system specifically designed for neon effects.

The Touch7 Neon Color System consists of two color systems:

  • Touch7 Primary- Neon/fluorescent inks are printed in combination with the primary press inks (CMY plus Neon).
  • Touch7 Pure- Only the neon/fluorescent inks are printed together (no CMYK inks).

Key features 

Expanded Neon Color Gamut: The Touch7 Neon Color System offers an extended color gamut, enabling graphic designers to access a wide range of neon and pastel colors that were previously unachievable using traditional CMYK printing. 

Seamless Integration: Designed to work seamlessly with Adobe Creative Cloud, the new Touch7 Neon Color System provides automated one-click color palettes and plugins that simplify the process of designing files for fifth colors. 

Consistent Color Reproduction: With the Touch7 Neon Color System, designers and printers can achieve consistent and accurate color reproduction across a variety of printing methods, including digital, offset, flexography, and screen printing. 

“We are thrilled to bring the new Touch7 Neon Color System to the market,” said Mark Geeves, Color-Logic director of Sales and Marketing, “Neon colors are in high demand, but the ability to reproduce them accurately has presented a significant challenge to design and printing professionals. With the innovative Touch7 color system, graphic designers and printers are empowered to unleash their creativity and deliver stunning neon effects in their designs. The Touch7 Neon Color System is suitable for a wide range of industries, including graphic design, packaging, apparel, signage, and more. It offers a cost-effective and efficient solution for businesses looking to enhance their visual communication and stand out in a crowded marketplace.”

Touch7 is a global leader in color innovation, providing advanced color solutions to industries worldwide. The Touch7 Neon Color System is the latest addition to their portfolio of innovative color technologies. 

Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications.  Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields results.

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Naresh Khanna – 21 January 2025

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