“Over a period, our client base has expanded in the pharma and FMCG segments. The adoption of Esko hardware and software solutions is an attempt to enhance our efficiency in prepress in order to drive our growth in line with the evolving demands of the consumer product companies,” says Kishin Punjabi, director at Rukson Packaging. Going forward in the expansion, Rukson plans to extend its customer base in other segments, including FMCG. “To reach out to a wider client base, we develop and supply samples to brand owners, in order to acquire larger volumes of printing and converting. Esko is undoubtedly the leader in its space and Kongsberg is the best means to meet the design and prototyping requirements from design to approval, which helps brand owner teams to address marketplace demands,” says Punjabi. The Kongsberg XE10 sample maker is used as a digital tool for precisely cutting blankets that are used for spot varnishing as well.
The Kongsberg XE10 is a small-format digital cutting and creasing sample-making table that provides fast, high-quality samples for short-run production of folding cartons. Referring to its additional application for carton production, Punjabi states, “The majority of our jobs require spot UV finishes. With the Kongsberg sample maker, we can have the partial cuts for spot varnishing blankets faster, which helps us to have a better production rate. Diversification is important for us; the packaging needs to be attractive in the retail store to grab consumers’ attention. We spotted this need of brand owners and proposed that Rukson can help them in this area. Now we are in a position to meet these expectations with the aid of Esko’s ArtiosCAD and Kongsberg sample-making table.”
Rukson Packaging also invested in Esko’s DeskPack, prepress editor software. This prepress software helps Rukson to prepare error-free files and move different jobs for printing quickly. DeskPack has functions like interactive trapping, remapping of ink channels, quality control and white under print which comes handy during met-pet printing.
Umesh Kagade, channel manager for Esko India says, “Rukson packaging invested in Esko with an aim to diversify in FMCG and other segments. With Esko’s ArtiosCAD, Rukson Packaging is able to enter in new segments that demand innovative structural designs in cartons. They can now cater to customer demands of 4–5 design options with a physical mock-up within couple of hours of receiving an enquiry. Today, brand owners look for out-of-the-box designs, which will help them increase their sales. This is precisely what Rukson Packaging aims to do with help of Esko’s solution.”