SMI introduces mobile app for label converters

Labelexpo India 2016

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The mobile app has been designed to aid users in selecting the appropriate SMI products that are suitable for his application. In addition, users can ask for specification sheet, samples or orders through the app. The app also has inbuilt industry-related calculators which can help users in various calculations such as running length, square meters as well as wastage due to matrix for a particular job just by feeding the width, height, matrix width and number of labels. It also shows the wastage for a job if printed in different ups, thus helping the printer to decide which combination of ups and running meters will have the minimum wastage.

“These are purely mathematical and there is no rocket science about it. But we have just made it simpler and user-friendly. The user no longer has to calculate and then recheck whether his calculation is correct. He just needs to put in the numbers accordingly and the work is done,” says Rohit Mehta, corporate director of SMI Coated Products.

According to Mehta, the app is designed keeping in mind the label converters rather than SMI itself. “The only module in the app that is dedicated to SMI is the new launches, where users can get details about our new products and launches,” says Mehta. “We have more plans to introduce such tools to aid the industry in future.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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