The mobile app has been designed to aid users in selecting the appropriate SMI products that are suitable for his application. In addition, users can ask for specification sheet, samples or orders through the app. The app also has inbuilt industry-related calculators which can help users in various calculations such as running length, square meters as well as wastage due to matrix for a particular job just by feeding the width, height, matrix width and number of labels. It also shows the wastage for a job if printed in different ups, thus helping the printer to decide which combination of ups and running meters will have the minimum wastage.
“These are purely mathematical and there is no rocket science about it. But we have just made it simpler and user-friendly. The user no longer has to calculate and then recheck whether his calculation is correct. He just needs to put in the numbers accordingly and the work is done,” says Rohit Mehta, corporate director of SMI Coated Products.
According to Mehta, the app is designed keeping in mind the label converters rather than SMI itself. “The only module in the app that is dedicated to SMI is the new launches, where users can get details about our new products and launches,” says Mehta. “We have more plans to introduce such tools to aid the industry in future.”