Affordable anti-counterfeiting solutions for products

ASPA expands Make Sure India campaign to Rajasthan

ASAP has announced the expansion of its Make Sure India campaign to Rajasthan, offering affordable and effective solutions to curb counterfeiting in various sectors to safeguard the interests of consumers and brands

On the occasion, UK Gupta, president of ASPA, said, “We have identified the problems which occur very frequently in Rajasthan according to various sources and media reports which cite loss of revenue and life due to illicit liquor, spurious medicines, impure ghee, oil and packaged water and cases of document forgery such as fake mark sheets and certificates. As a non-profit association we have brought world-class authentic solutions which empower consumers, brand owners and government authorities to easily identify genuine goods versus fake products. These solutions enable product authentication with mobile apps, web applications and SMS amongst others.”

Arun Agrawal, general secretary of ASPA, said, “In Rajasthan few departments and brand owners are adopting and using authentication solutions. However, there is a need to increase awareness. For example, the Rajasthan State Food and Civil Supplies Corporation is using security holograms on daily household food items like tea, salt, pulses, spices, atta. Similar kinds of solutions can easily be implemented to fight drug counterfeiting by using high security holograms with 2D and alphanumeric codes on each blister pack, bottle or injectable vial.”

Indian industries are badly affected due to counterfeiting and the menace of counterfeit is affecting the Government of India, brand owners and consumers. The following tables reflect the losses in various sectors and loss of revenue to the government.

Table 1: Loss of sale to industries 2013-14 (INR crore)

Industry                                  FY. 2013-14             FY 2011-12
FMCG Packaged Goods          21,957                    20,378
FMCG Personal Goods           19,243                    15,035
Mobile Phones                       19,066                     9,042
Alcoholic Beverages               14,140                     5,626
Tobacco                                13,130                     8,965
Auto Components                  10,501                     9,198
Computer Hardware                7,344                      4,725
Total                                    105,381                  72,969

Source: FICCI Cascade Report

Table 2: Taxes loss of revenue to government (INR crore)

Industry                                 FY 2013-14 (A)        FY 2011-12 (B)        Change (A-B)
FMCG Packaged Goods         6,096                      5,660                      436
FMCG Personal Goods           5,953                      4,646                     1,307
Mobile Phones                       6,704                      3,174                      3,530
Alcoholic Beverages               6,309                      2,511                      3,798
Tobacco                                9,139                      6,239                      2,900
Auto Components                  3,113                      2,726                      387
Computer Hardware               1,923                      1,234                      689
Total                                    39,237                    26,190                    13,047

Taxes includes direct and indirect

Source: FICCI Cascade Report

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