Customized solutions in labels for varying needs

Avery Dennison ensures brand protection with tamper-evident labels

143
labels
Tamper-evident labels produce visible evidence in the event of unauthorized access, alteration or replacement of a product

Brand protection and product security are paramount in all stages of a product’s supply chain. This holds true for almost the entire industry be it consumer electronics and home appliances or automotive vehicles. Providing the ultimate solution to the above needs are enhanced tamper-evident labeling solutions from Avery Dennison.

“Ensuring brand and package integrity are top priorities for brand owners,” says Mega Lam, senior segment manager – durables, South Asia Pacific and Sub-Saharan Africa, Avery Dennison. “Working closely with our customers, we have dramatically improved the performance and delivery of our tamper-evident labels. Customers can now customize these labels to suit their brand and regulatory needs. Particularly for those in niche applications that require small quantities of high-quality labels, they will welcome this enhanced range of tamper-evident label solutions.”

Avery Dennison is a global leader in pressure-sensitive functional materials and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. Tamper-evident labels produce visible evidence in the event of unauthorized access, alteration or replacement of a product. This enhanced range of high performance yet cost effective, durable security application helps brand owners assure end-users of product authenticity while protecting their brand equity. The Avery Dennison tamper evident portfolio consists of transferable void materials which leave irreversible void messages on facestock when the label is detached, and non-transferable void materials which leave no residue when the label is detached.

Both transferable and non-transferable void materials come with color options and allow customers to fully customize the text on these labels. Within this tamper-evident portfolio, there is a selection of RoHS compliant materials for clients who need to adhere to strict regulations.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now