At this year’s PrintPack event, Ahmedabad-based Excel Machinery launched its latest automatic diecutter machine, Maxima HS 1020. We at Packaging South Asia met Jitendra Patel, managing director of Excel Machinery, to talk about the new machine and get a comprehensive overview of the company and its business.
The Maxima HS 1020 offers a maximum sheet size of 28”x40” and has the capacity to cut a maximum of 7,500 sheets per hour. The other automatic diecutter on display was the Maxima EXB 35, which offers a maximum sheet size of 25”x35” with a cutting speed of 5,000 sheets per hour. Talking about the event, Patel shared said that PrintPack has been a favored venue for his company as it has always led to significant gains in terms of closing profitable deals. This time, too, he expects good results, with many enquiries pouring in for Maxima HS 1020. He shared that the show has acted as a catalyst for the company to get repeat orders and also new orders from references by existing customers.
With reference to the impact that demonetization has had on the company, Patel said that they were marginally affected as it disrupted the loan lending process for two months. Since the machines sold by Excel are expensive, buyers normally have to depend on bank credit to buy them. However, according to him, the situation is getting back to normal. Currently, the company is growing at 30% annually.
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