Focus on embossing of brochures, printed material

Iggesund comes up with new swatch book

85
embossing
The embossing tool for the eye was adjusted to create a stronger effect and the eye really came alive.© Iggesund

When a book of paper samples arrives in the post, the recipient is often most interested in the samples themselves. Iggesund Paperboard has come up with its new swatch book of Invercote G, Invercote Creato and Invercote Duo. “Invercote has a dimensional stability and flexibility which makes it a good choice for people who want to use embossing to give their brochure or other printed material a third dimension,” explains Alex Guglielmi, one of Iggesund’s market technicians. He supervised the book’s production with a special focus on the embossing. “It can heighten the tactile experience, attract more attention and, not least, reinforce the experience of quality.”

Good tools are needed to achieve good-quality embossing. For this production Iggesund worked with the Swiss toolmaker SMR Stanztechnik. “In the swatch book our main task was to emboss the details in the photos,” Guglielmi says. “In doing so, it’s important not to change or distort the basic concept of the image.”

One example is the large embossing of an island on the cover. The embossing runs across the front cover, spine and back cover. The first test embossing of the image made a stone, which had been in the background, appear to have moved closer to the viewer. “We had to remake the tool to avoid creating this effect and now we’ve achieved the right balance between the image and the embossing,” he says. In another photo the embossing of an eye had to be redone. The effect was not clear enough so the tool had to be adjusted to create a more obvious visual impression. Another effect Guglielmi likes to mention is how the printing and embossing of the name Invercote work together on the first page of the sample book.

Invercote Duo is a very good material for exploring the limits of embossing. Finishing it with special varnishes highlights the embossing and champagne bubbles to produce this very sophisticated end result. © Iggesund

“It’s really easy to go wrong doing this. I usually recommend that people really think about and understand what they are going to highlight with embossing and printing. As it is a symbiosis between the paperboard, embossing tools and printing, it’s far easier to detect the smallest mis-register when you emboss along straight lines. Often output and quality are misunderstood. So when you have these demanding elements coming together, I often recommend reducing the number of single positions in a  sheet to achieve the best registration between printed and embossed images.”

When a project calls for finishing processes that require multiple press passes, Invercote’s dimensional stability provides exceptional registration. Normally, printers find themselves trying to convince their clients to limit the number of press passes in order to avoid registration issues. But Invercote’s dimensional stability allows you to take on challenges. To demonstrate Invercote’s performance in this area, Iggesund has produced printed projects with more than 20 press passes with good results.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now