Global reach, local service

Strategic alliances are the way forward

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“An 18 month research involving meetings with several packaging companies and customers made us realise the need to serve our customers with a global reach by providing an ease of sourcing and to offer them a one stop solution. Global Prestige Pack is a result of this belief,” said Mr Jinesh Mehta, the young Executive Director of Utility Pack.
In a glittering launch held on 3 October 2008 in Mumbai, three luxury-packaging firms — India based Utility PrintPack, US based Curtis Packaging, and French based Alliora announced plans to form a global alliance in an attempt to provide local services to customers. Together the three companies have a turnover of approximately US$ 160 million (INR 720 crore).

Mehta further added that with the trend of customers going global, it has become essential to unify brand identity and quality of product while differing with other brands on same shelf. Realizing that one cannot be physically present in every part of the world to service high brand value customers, the Global Prestige Pack alliance is a partnership with this common mission.

Mr Don Droppo, Senior Vice President of Curtis Packaging, said via video-conference, “We had customers who were keen in having worldwide launches with careful global environmental footprints and transportation costs. A chance introduction to Jinesh eventually resulted in Global Prestige Pack.” He further added that they also realized the need for a European counterpart. Thus came in Alliora.

Mr Thierry Lucereau, President, Alliora said, “We have built this alliance to develop new opportunities, to be close to our customers and offer a new mix of technologies, without losing sight the importance of a consistent and high quality service.” The alliance aims to provide a wide range of folding and set up boxes and the latest anti-counterfeiting systems developed and approved by the luxury market, to a global market. In creating the alliance the three companies believe that clients will benefit as new product offerings will benefit from the expertise of the three companies and will enjoy a truly global launch thanks to the global reach of the companies. Furthermore, the reduction in transport distances should reduce the companies’ environmental footprints. This alliance will additionally guarantee the continuity of supply with back up production and efficient management of the industrial capacity.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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