IDEAlliance
One of the instructors of the online course for the G7, flexography and the production environment course is Steve Smiley of SmileyColor & Associates. Photo PSA

Your customers expect their print jobs to look the same, regardless of the printing method or whether their design appears on a cereal box, a newspaper ad, or on a frozen food package. A new online video training course for production and nonproduction personnel, explains how combined with FIRST, the G7 methodology enhances any flexographic workflow. The course has been developed jointly by the Flexographic Technical Association and IDEAlliance.

G7 is a set of specifications designed to achieve visual similarity across all print processes, including flexography. Using G7, all print conditions and processes are aimed at a common standard so that when prepress files are created, your customer can be assured that the end result will match their expectations. Better yet, G7 plants benefit from greater process control, reduced press set-up time, reduced waste and faster makereadies. The end result? High quality, repeatable results.

Designed for production and non-production personnel, this course provides theinformation necessary to enhance any flexographic workflow using theG7methodology.Atthe end of this course you will understand: What G7 is, and why you need to implement it in your flexographic production environment; Calibration techniques forG7 and FIRST to achieve repeatable, accurate results; Optimization practices for G7 and FIRST to identify the best possible combination of print variables; Fingerprinting procedures for G7 and FIRST to successfully match a contract proof; Process control techniques for G7 and FIRST for maintaining stable press conditions, and reducing set-up time and waste; Global standards that reference G7 and Near Neutral Calibration; Procedures for matching standard proofs, versus custom datasets; How G7 provides efficiencies for both brand owner and printer; What the next steps are for G7 and FIRST certification.

The cost of the on-line course is US$ 450 for FTA and IDEAlliance members including members of IDEAlliance India. For all others, the cost of the course is US$ 900. The instructors of the online course fortheG7, flexography and the production environment course are Steve Smiley of Smiley Color& Associates and Joe Tuccit to of the FTA.

IDEAlliance is a global community of more than 1,600 brand owners, agencies, publishers, premedia and print service providers, and their material suppliers and technology partners. The not-for-profit association identifies best practices for efficient end-to-end digital media workflows – from content creation through delivery. Through its active committees, educational conferences, webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry’s most valued standards. In India, IDEAlliance India is based in Noida and can be contacted atresearch@ippgroup.in. or www.ideallianceindia.org.

FTA is a professional society dedicated to bringing all members of the flexographic printing community together by providing opportunities for the free exchange of technical ideas and discussion of mutual concerns. It is a proponent of maintaining and advancing quality standards and includes 1,400member sites representing more than 50,000 individuals worldwide. Its Foundation (FFTA) is the educational arm of FTA and is dedicated to supporting and advancing the flexographic printing industry through certification and training programs, educational resources and publications, research projects and committees, and a year-round conference and exhibition programme. www.flexography.org

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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