Software is a growth pillar for Kodak

Kodak’s renewed focus on workflow and packaging software

146
Software
Subhrajit Ray, national business manager of Kodak’s Software and Solutions division India Cluster and Allan Brown, vice president and general manager of Kodak’s Unified Workflow and Software Solutions business

We met Allan Brown, vice president and general manager of Kodak’s Unified Workflow and Software Solutions business in end-April together with Subhrajit Ray, national business manager of Kodak’s Software and Solutions division, for the company’s India cluster. Essentially, the discussion centred round packaging software developments by the company.

While Kodak’s Prinergy 8 workflow software has a number of new packaging solutions, the need for stronger and better segment-branded packaging tools and modules was put forward by an interested observer at the meeting. Brown discussed several solutions that Kodak is in the process of rolling out, including the Insight Prepress Portal and the Insight Creative Workflow. Like many other software and prepress solution providers, Kodak has its eyes, at least, on the cloud. A number of cloud-based services have been released to large packaging customers in North America while some are still in beta testing. Among these are solutions that offer cloud services to customers including dynamic print planning and analytics with an intelligent dashboard. Kodak’s plan for a cloud-based packaging prepress solution portal includes strong back-up and archiving services for its customers.

Ray spoke about Kodak’s close relationship with Arden and its go-to-market strategy for India, whereby both Kodak and Arden will jointly address the opportunity for selling Arden’s Impact Cad structural design software for packaging. Ray is familiar with the structural design software environment and market while Kodak, as we have written before, has in the past three or four years made considerable inroads to the packaging market. It’s Flexel NX technology which has several new screening technologies in the immediate pipeline, has a good footprint in the flexo prepress imaging segment in the country.

While speaking about a variety of the products still in the pipeline or being readied for market, Brown implied that the company is keen to leverage its strong equity in color science and materials technology. “We need to leverage our prepress, print and software know-how. Kodak is investing in software which is one of the growth pillars of the company. Our chief executive officer, Jeff Clarke, has given us [software solutions] the resources to grow, because it is a growth pillar.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter