“We are focusing on having the right distribution channel in the US”

Vista Packaging at Pack Expo International 2016

L–R: John Ferrington, business development manager, North America with Abdulqadir Rangwala and Ali Rangwala at the Pack Expo stand

Vasai-based Vista Packaging, involved in the manufacturing of packaging films as well as in converting, exhibited at Pack Expo for the second time. In terms of films, the company produces CPP films, high barrier films and lidding films. When it comes to offering packaging solutions, it manufactures preformed pouches, rotisserie stand-up pouches and food grade paper boards. Close to 80% of Vista’s business is derived from exports, so it is the overseas market that is of extreme importance to them.

“We came to Pack Expo for the second time because we believe this event is a gateway to the North American market. Our experience last time was very good. Since exports are a big component of our business, we cannot ignore North America, especially the US market,” said Abdulqadir Rangwala, who looks after international marketing at Vista Packaging.

According to Rangwala, the biggest challenge in the US market is to find the right distribution channel and the company is focusing on that aspect. In this regard, Vista has appointed John Ferrington as business development manager for North America.

Ferrington talked about his assessment of the US market and said the most striking trend is that consumers are now demanding more of stand-up pouches. He also stated that for Indian players to gain foothold in the US market, a solid local presence is needed because the US market is very competitive.

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