Welbound promotes HotCase 500 at Bobst Competence ‘15

Case sealer for end-of-the-line packaging

140
Welbound
P Sajith, marketing director, Welbound at Bobst Competence ‘15. Photo PSA

Welbound used the platform of Bobst Competence ’15 to introduce and promote HotCase 500, a top and bottom case sealer for end-of-the-line packaging. This is the company’s first move into an end-of-the-line packaging solution for sealing transport cartons. The idea behind promoting the machine was to create awareness about the advantages that hotmelt adhesive has over tapes when it comes to packing transport cartons. The usage of tapes is overwhelmingly dominant in the shipping carton packing industry.

According to P Sajith, marketing director, Welbound, the numerous advantages of replacing tapes with glue for shipping cartons are — superior tamper proofing due to visibility of fibre tear; low downtime as gluing is faster; lower operational costs; tape free surface which augments brand promotion; structural rigidity as all flaps are glued together; long-term storage and shipping; sustainability improvement in hotmelts versus tapes to name a few.

In terms of features HotCase 500 has speeds up to 20 cases a minute, and has a Nordson hotmelt dispensing system with optional automatic hotmelt feeding. Moreover, the machine has an interlocking safety shield. “Our core strength is application of adhesive and folding paper and we wanted to expand into a vertical where we could utilize our core skills,” said Sajith while explaining the reason behind entering into an end-of-the-line packaging solutions space. Sajith added that this concept is relatively new in India and has a lot of room for growth.

“Currently a few players in the beverage industry are applying this concept but companies in the FMCG and food industries are still using the traditional method of taping. It will take some time for a large-scale shift to happen but the transition will definitely take place,” Sajith said. “A few machines have been installed at some customers but only on a trial basis.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

Previous articleConstantia Parikh eyes India
Next articleParuchuri Hanumantha Rao1925-2015 – alongjourney
Shardul Sharma
Correspondent-Mumbai Shardul has been working and editorially contributing to both Indian Printer and Publisher and Packaging South Asia since 2011, covering the western regions of India. He has extensively covered variety of verticals in both printing and packaging industries. On personal front, he has keen interest in sports and music.