Wrap rage versus accessible packaging design

PopPack — Open up to an award-winning packaging innovation

PopPack and PopPack Japan team: (L – R) Jiro Noda, consulting engineer; Mitsuhiro Sumimoto, consulting engineer; William Perell, president and founder; Cheryl Harrison, marketing director; and Toshio Arita, senior chief consultant

Packages incorporating PopPack’s technologies are easy to open, simple to use, and safe for consumers of all ages. With a simple ‘pop’ of a bubble in the seal, the package opens while saving food and reducing both product and packaging waste.

Packages using PopPack’s technologies can be re-closed to preserve food and product freshness

On 5 March 2015, Packbridge announced that PopPack of San Francisco has been selected as the first place award winner for the ‘OpenUp Challenge — From Wrap Rage to Accessible Design.’ PopPack’s packaging innovations apply to a growing market of tens of millions of packages opened daily for food, healthcare products, household goods, and consumer goods. Packbridge’s Open Up Challenge is a part of an idea exchange platform to solve packaging industry challenges through open innovation. The jury reviewed submissions for improving packaging from entries around the world. PopPack was recognized by Packbridge as the first place winner for the ‘Best Idea in the Open Up Challenge’ for its smart solution to eliminate ‘wrap rage’ and to improve accessible design.

PopPack opening CMYK

The Packbridge jury stated, “This winner expressed a creative new way to open flexible packages . . . When the PopPack bubble is popped, the release of air ruptures the package’s seal. This makes it easy for an individual to open the package without tearing, ripping or using scissors or knives . . . This is a very smart solution, providing assurance that the contents are fresh, well-sealed and have not been tampered, while at the same time easy to open and re-close.”

Thumb Pop 1
PopPack’s solution uses air in a bubble to pop open the package

PopPack has spent many years developing new packaging solutions using a ‘poppable’ air bubble which may be popped and used a lever to easily open both flexible and semi-rigid packages. The company has assembled an extensive worldwide intellectual property portfolio with patents and trademarks issued in Asia, India, Europe, the Americas, Australia, and New Zealand.

PopPack’s president and founder, William Perell states, “On behalf of PopPack, our PopPack Japan Team and our Global Collaboration Partners, we are honoured to receive the first place award for the PackBridge OpenUp Challenge packaging competition. This award is received by PopPack at a time when our patented solutions are now in mature development and marketready.” PopPack’s packaging innovations are under continuous development and improvement for commercial applications. PopPack (USA) works hand-in-hand with its Japan-based team of expert packaging consulting engineers who have the knowledge, experience, and expertise to apply PopPack’s patents for high quality packaging solutions.

PopPack’s packaging development collaborators are packaging industry leaders including Mitsubishi Plastics, Kawashima Packaging Machinery Company, Oji Packaging Innovation Center, J-Film, and Tokyo Foods Packaging Machinery Company/Multivac. PopPack’s technologies are beginning to be licensed by brand owners and packaging converters for commercial use throughout the world.

PopPack brings many innovations to the packaging industry. Packages using PopPack’s technologies are never torn or ripped, and can be re-closed to preserve food and product freshness. After opening, the package remains intact. Contents are not lost in spillage. Additionally, packages are not torn or destroyed when opened. Therefore, packages incorporating PopPack’s easy-open solutions minimize product waste, improve product safety, extend product life, reduce contamination, and also reduce packaging waste. PopPack works with zippers, sliders and other packaging re-closing systems.

The PopPack global partners programme

PopPack’s Global Partners programme allows companies, organizations, foundations and market leaders to share its priorities for social benefit — with a commitment to reduce food, product and packaging waste. PopPack’s innovations apply to many food, beverage and healthcare products — including food aid, nutritional supplements, emergency and disaster relief supplies, water and milk products. PopPack facilitates safe consumption of packaged food, aiding the health, food safety and wellness of populations worldwide.
PopPack’s Global Partner programme waives licensing fees for packages distributed in designated countries throughout the world with demonstrated humanitarian needs.

Packbridge is a dynamic international packaging and logistics cluster in Malmö, Sweden formed in 2010. It has assembled a network of 200 key packaging industry stakeholders — customers, suppliers, researchers and innovators. Packbridge is expanding its global platform which naturally links academia, researchers, and brand owners at events and programmes in collaboration with Invest in Skåne and Invest Sweden. Seminars give members the opportunity to present their packaging solutions to international audiences. Packbridge offers its members education, technical and strategic consulting services, research and development, and an exciting mix of networking and cross-functional activities. Packbridge is involved in international trade fairs around the world.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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