Online proofing, collaboration and workflow technologies for CPG brands

BLUE Software acquires Viki Solutions

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Online proofing

BLUE Software, developers of BLUE, the leader in brand lifecycle manage-ment software-as-a-service (SaaS), has announced the acquisition of Viki Solutions based in Victoria in Canada, a leader in online proofing and real-time collaboration software technology, as part of its ongoing growth and expan-sion strategy. Complementing current BLUE across consumer products, retail and pharmaceutical industries, the addition of Viki Solutions will drive even more robust capabilities with simplified ease of use across the entire suite of BLUE modules and will bring BLUE to more premedia and creative agencies, DAM pro-viders, digital and print publications among others

“We are thrilled to welcome Afshin Mirmotahari and the entire Viki team to BLUE,” said Scott Strong, CEO of BLUE Software. “For more than five years we have worked strategically with Viki Solutions as the industry leader in online proofing and real-time visual collaboration. Since our initial engagement with Viki, our clients have been impressed with how technically advanced their solution is at providing the ability to proof and manage large and complex files.”

BLUE Online Proofing module users currently enjoy a partnership between Viki Solutions and BLUE that provides the powerful tools they need to collaborate in real-time on a wide range of file formats, including document, image, audio, video and 3D — with exceptional content accuracy, markup and approval tools, revision comparison and advanced proofing features.

The acquisition solidifies the technology relationship and will add capabilities in the coming months to BLUE including extensions for BLUE’s automated task routing through integration with third-party solutions; a color-matching module that can be added for color-accurate online proofing; responsive design with touch support for tablets, touch displays and hybrid devices.

All current BLUE and Viki Solutions customers and partners can expect no disruptions, only improvements as a result of this acquisition, including faster product development and enhanced capabilities that arise from the combined strengths of both development teams. Customers will continue to receive support from their current contacts. All current customer, partner, and OEM agreements are expected to remain unchanged.

Stephen Kaufman, who moves into a new chief product officer role at BLUE Software remarked, “I have been in the workflow business for the past 20 years, and I can tell you with absolute certainty that you can count the true experts in the field of collaboration and print-accurate preview on one hand. Afshin and his team embodies his passion for excellence and his deep domain expertise. From the time we first integrated their core product all the way through co-developing advanced API-driven automations, the Viki management, development and support teams have always been highly responsive to our needs. Indeed, we share the same core values and a true passion for graphic arts, software quality, and elegant user experience.”

Kaufman continues, “Uniquely, Viki delivers a scalable, configurable and performant tool that constitutes the industry’s most accurate previewing tool for the benefit of our brand and pharma customers. We look forward to working together on a number of fronts and to building the highest possible customer value into our solutions.”

“We’re excited to bring our entire portfolio of solutions to the market with BLUE,” added Afshin Mirmotahari, former CEO of Viki Solutions and newly named chief technology officer of BLUE Software. “We’ve worked closely with BLUE and all of our partners on the design, integration and delivery of our online proofing, collaboration and workflow technologies. With the combined talent and financial backing, we have the opportunity to accelerate the delivery of our plans, products and offerings to our technology partners, our brand partners, and our premedia partners.”

BLUE Software develops brand lifecycle management software to help consumer products (FMCG/CPG), life sciences, and retail companies achieve global visibility into the business processes that drive the execution and compliance of their brands efficiently across media worldwide.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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