The Drinkable Book

Green innovations with paper and board

71

Easy to recycle containers use in-mould labelsNew Caparol lacquers use innovative IML packagingPaint manufacturer Caparol will be launching its new lacquer line in August. This quality brand opted for packaging that makes a striking impression on shop shelves. No expensive metal buckets – just IML packaging with an eye-catching look – the label innovatively combines Matt IML and Metallic IML. Per Törnqvist, marketing manager, DAW Nordic, explains, “We are leaders in the wholesale market for professional paints – interior and exterior wall paints, plasters, lacquers and varnishes.” Caparol is DAW SE’s biggest paint brand and Europe’s third largest manufacturer of professional paints. With more than 100 years of experience behind it, DAW products are sold in more than 40 countries (from 29 production sites). Apart from paints, Caparol also supplies decorative finishes, concrete and floor coatings and external wall insulation.Caparol is DAW SE’s biggest paint brand and Europe’s third largest manufacturer of professional paintsNo metal buckets, but polypropylene
“Why did we choose IML packaging? The production cost is lower than for metal buckets, and IML also offers more look-and-feel options. IML packaging is also better for the environment – the packaging and the label are of the same material and can therefore be fully recycled. Choosing IML therefore offers a win-win situation for both the customer and for us, the manufacturers,” according to Per Törnqvist.

Matt and Metallic IML

Per Törnqvist says, “When launching our brand new lacquer series, it was crucially important for us to stand out between our competitors and other enamel paints. That is precisely why we opted for labels with a Matt IML + Metallic IML lacquer combination. The stylish artwork was specially designed for our look-and-feel combination and is unique in its kind. Our IML labels are unseen and that provides us with that extra competitive edge on the shop shelf.”

Tight packaging of premium lacquers
“We are launching our new line of lacquers as a premium product. That is why we opted for sober, modest artwork that radiates prestige and quality – a perfect match for Caparol’s image. We use this pitch black background in Matt IML for all covering products in the series. For the varnishes, we have opted for a snow white background in Matt IML, a white canvas against which we highlight the differences. In both product series, the contrasting metallic accents in the design sharply highlight the differences between the products,” according to Per Törnqvist.

Verstraete IML
Jokey Group’s DAW Nordic and Verstraete IML collaborated on this project. Jens Uellner of the Purchase Department of the Jokey Group says, “A thorough knowledge of materials, advanced research and quality control have made Verstraete IML the world’s leading supplier of IML labels. Due to their high quality, IML labels always have optimal workability.”

Per Törnqvist says, “We also selected Verstraete IML as our partner for IML because of the excellent quality of the labels. Accurate execution is crucial for this combination concept. Only then can you obtain the right look, and the packaging adds value to the product and the brand. We have full confidence in Verstraete IML in this regard.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now