Henkel
Vijay Ramachandran, regional business head – tapes and labels, Henkel Adhesive Technologies, UAE; and Ajit Narkheda, sales manager, Henkel Adhesive Technologies, India. Photo PSA

At Labelexpo India 2016, Henkel displayed its range of products which received great response from visitors. “It was a great show and we saw quality customers stepping in,” says Vijay Ramachandran, regional business head – tapes and labels, Henkel Adhesive Technologies, UAE. “Our main objective of participation at Labelexpo was to showcase our entire range of products as well as to communicate the message that in the tapes and labels market, Henkel has the most corporates and portfolio. We are the only company to
offer solvent- and water-based hot-melt glue solutions. We are launching our UV acrylic hot-melt solution for the Indian market as well.”

Speaking about the advantage of UV acrylic hot-melt solution, Ramachandran says, “There is a growing demand for speciality applications like clear labels, removable and re-closable labels for wet wipes, etc. This is a new area for the labels market. In this kind of application, traditional hot-melt solution has always had some limitations; the other alternative is to go to water-based or solvent-based acrylics. But these also have some concerns in terms of applications or applying. So UV hot-melt solution offers the quality of acrylic but with the ease of application like a hot-melt. This is the main advantage of UV acrylic hot-melt solution.”

Untitled 3 1Speaking about the current trends in the label industry, Ramachandran says, “The significant trend is clearly digital. In fact, it is no longer a trend: it is a reality. But sustainability is also very important. So for concepts like liner-less labels, UV hot-melt sustainability is becoming an important subject in every industry and the label industry is not excluded from that. The other trends that are visible are short runs, variable printing and applications. Earlier we used general purpose labels; now every segment is growing and we are slowly reaching a point where each segment is getting specialized and focussed. So in India, what we are witnessing is a rising number of enquiries for speciality applications instead of generic ones. People are not buying general-purpose labels and applying them to everything.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here