Amcor’s CleanStream maintains premium image for Aqua Allegoria luxury hand creams
Amcor, a global leader in developing and producing responsible packaging solutions, has announced that Maison Guerlain’s newly launched Maison Guerlain Aqua Allegoria hand creams feature packaging containing Amcor’s CleanStream premium post-consumer recycled (PCR) polymer.
The new hand creams contain over 97% natural-origin ingredients, making it essential that the packaging supports the brand’s premium identity while demonstrating Maison Guerlain’s ongoing commitment to sustainability.
Amcor’s proprietary CleanStream technology mechanically recycles household polypropylene (PP) waste into high-purity recycled plastic suitable for contact-sensitive applications. The process goes beyond simple material-based sorting by employing multiple AI-driven sorting steps, including automated identification, sorting and decontamination, to achieve this quality.
This allows the recycled polymer to be included in the Aqua Allegoria bottle with no compromise on the performance of the pack in terms of its aesthetics, product protection or functionality.
“The beauty sector has the challenge of reconciling what were once considered the opposing requirements of luxury and sustainability,” said Marine Sueur, sales director for France at Amcor. “CleanStream was developed to bridge this gap with a high-quality polymer that can match the characteristics of virgin material.”
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