EFI Reggiani continues to be bullish about India

A new service centre to be built in Mumbai

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Michele Riva, sales and marketing director, EFI Reggiani. Photo: PSA

In addition to areas like clothing and traditional fashion, digital printing has also been boosted by growth in segments such as soft signage, sports clothing and interior decoration. Fast fashion brands such as Zara, Mango and H&M have been a great boon for digital textile printing technologies, as for these brands it is of paramount importance to bring in the latest in terms of design and products in the showrooms quickly.

India too is a major producer and exporter of textiles, supplying to all major brands across the globe. With rising income, local demand for fashion clothing has exploded as well. This makes India an important market for EFI Reggiani. With the proliferation of eCommerce and online fashion portals, segments like home décor have recorded a significant growth in India. We at Indian Printer and Publisher met with Michele Riva, sales and marketing director, EFI Reggiani on the sidelines of EFI Connect 2017 in Las Vegas to learn about the company’s future plans in India and understand how the year 2016 had been.

“India has been a very good market for us. Last year was an exciting one as more and more printers in the textile segment started adopting digital technology. Although India was late in opening up to this technology compared with other countries countries, the adoption rate has been very fast, especially in the fashion segment,” Riva said. In India, EFI Reggiani has Sahiba Group and D’décor as customers. The company participated in the recently concluded International Textile Machinery Exhibition in Mumbai. It featured the EFI Reggiani ReNOIR PRO 1.8-m digital textile printer using new Reggiani AQUA reactive inks. Riva said that feedback from the visitors was very good and the company is in talks to sell six machines to a new potential customer. The 1.8-m printer remains the most popular in India. In 2016, EFI Reggiani installed ten machines in India and Riva expects 2017 to be equally good.

Local service centre
With EFI Reggiani now having a substantial installation base in India, the company has plans to set up a local service centre in Mumbai sometime this year. This will be in association with its local Indian partner—Voltas Limited. The centre will have engineers who will take care of the after-sales service for both spare parts and inks.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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