Focus on top and mid level companies in India

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Lawrence Norpoth, commercial director of Hayssen Flexible Systems speaking to Packaging South Asia says, “In India, Hayssen Flexible systems is focussing on the top tier companies which are interested in having high degree of automation with robust technologies which can be relied and trusted on. However, we are noticing an increasing trend of mid level companies who are using semi-automated machinery at the moment, interested to go to the next level in terms of automation and quality which is less manpower-intensive.”

Vishal Sawant, national sales manager of Hayssen Flexible Systems in India says, “In India, there is demand for quality machinery which could be trusted upon to deliver a job which is difficult for local suppliers to perform. Our machines deliver on the needs of the customer and as our machines use less components than others, it is easier to maintain. Although the initial cost of our machines may be a bit on the higher side, the return on investment (ROI) is much quicker and after ROI, everything else is profit.” Hayssen Flexible Systems is operating in India for the last two years but its machines are being used by Indian companies since long. Sawant says, “After starting our operations, we have come upon many such installations which are decades old but still very much in running condition. We are providing full support to these machines. I think these machines very much speak for themselves of the quality that we deliver to our customers.”

Hayssen Flexible Systems is focussing on the snacks and frozen food segments in India and in the last two years have already installed more than 10 machines which include entire lines. Sawant says, “In India there is huge opportunity in the snacks and frozen food segment. Companies like McDonalds and KFC are focussing on tier-2 cities at the moment. Others are in line to enter India. So much of infrastructure and highways are coming up which should all add to the growth figures in food segments. We hope to achieve a growth rate of at least 30% in the current financial year and are optimistic of our opportunities in the Indian market.”

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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