Genuine Xerox Rewards Program portal for verifying authenticity


Xerox closely monitors the ordering and distribution of its genuine supplies and works with governmental authorities to stop the sale of counterfeits. Recent counterfeit prevention efforts include:

– The confiscation of materials to produce thousands of fake Xerox cartridges at a factory in Morocco owned and operated by an importer or distributor. With a street value estimated to exceed US$ 2.5 million, the owner of the factory is in jail awaiting charges.

– The seizure of hundreds of counterfeit Xerox toners, and thousands of cartridges and boxes from a copier/printer dealer in Mumbai, India, totaling nearly US$ 25,000. Criminal prosecution of the company’s owner is ongoing.

– Two raids in the Antalya region of Turkey. Authorities confiscated fake Xerox and other OEM products along with counterfeiting paraphernalia such as printing plates, labels, and packaging materials with an estimated value of US$ 1.2 million. Another operation was shut down that mixed counterfeit toner cartridges with genuine Xerox toner cartridges in a supplier’s warehouse, which were then sold to retailers in Southern Turkey.

In addition to thwarting counterfeit activities, Xerox also identifies dealers who sell illegal aftermarket cartridges – products that use the original equipment manufacturers’ trademarks – and takes aggressive action to halt their illegal trade. By defending IP rights, Xerox is eliminating product misrepresentation to end-customers. Most recently enforcement of Xerox’s trademark rights in Romania and other developing market countries against resellers, resulted in the removal of infringing products and agreement to instead sell Xerox Genuine Supplies.
“Fake cartridges are known to fail at a very high rate, causing poor image quality and costly damage to vital printer components,” said Kevin Weaver, vice president – brand protection group, Xerox Supplies Business Group. “While this will remain a very active and aggressive field of play, we will continue to fight back to protect our customers and stop the spread of counterfeit and illegal aftermarket supplies.”

Around the world, Xerox protects customers by auditing supplies inventories at distribution sites to validate authenticity and to eradicate counterfeit supplies from the global supply chain. Customers can virtually guarantee the legitimacy of their Xerox supplies using the following practices:

– Via the Genuine Xerox Rewards Program portal, customers can enter the serial number from the security and authentication label and receive instant verification of the supply’s authenticity. Moreover, customers earn reward points for their purchase which are redeemable for merchandise.

– Always purchase Xerox supplies directly from Xerox or its authorized resellers.

– If a Xerox product appears suspicious, contact the Xerox Brand Protection Group.


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