Genuine Xerox Rewards Program portal for verifying authenticity

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Xerox closely monitors the ordering and distribution of its genuine supplies and works with governmental authorities to stop the sale of counterfeits. Recent counterfeit prevention efforts include:

– The confiscation of materials to produce thousands of fake Xerox cartridges at a factory in Morocco owned and operated by an importer or distributor. With a street value estimated to exceed US$ 2.5 million, the owner of the factory is in jail awaiting charges.

– The seizure of hundreds of counterfeit Xerox toners, and thousands of cartridges and boxes from a copier/printer dealer in Mumbai, India, totaling nearly US$ 25,000. Criminal prosecution of the company’s owner is ongoing.

– Two raids in the Antalya region of Turkey. Authorities confiscated fake Xerox and other OEM products along with counterfeiting paraphernalia such as printing plates, labels, and packaging materials with an estimated value of US$ 1.2 million. Another operation was shut down that mixed counterfeit toner cartridges with genuine Xerox toner cartridges in a supplier’s warehouse, which were then sold to retailers in Southern Turkey.

In addition to thwarting counterfeit activities, Xerox also identifies dealers who sell illegal aftermarket cartridges – products that use the original equipment manufacturers’ trademarks – and takes aggressive action to halt their illegal trade. By defending IP rights, Xerox is eliminating product misrepresentation to end-customers. Most recently enforcement of Xerox’s trademark rights in Romania and other developing market countries against resellers, resulted in the removal of infringing products and agreement to instead sell Xerox Genuine Supplies.
 
“Fake cartridges are known to fail at a very high rate, causing poor image quality and costly damage to vital printer components,” said Kevin Weaver, vice president – brand protection group, Xerox Supplies Business Group. “While this will remain a very active and aggressive field of play, we will continue to fight back to protect our customers and stop the spread of counterfeit and illegal aftermarket supplies.”

Around the world, Xerox protects customers by auditing supplies inventories at distribution sites to validate authenticity and to eradicate counterfeit supplies from the global supply chain. Customers can virtually guarantee the legitimacy of their Xerox supplies using the following practices:

– Via the Genuine Xerox Rewards Program portal, customers can enter the serial number from the security and authentication label and receive instant verification of the supply’s authenticity. Moreover, customers earn reward points for their purchase which are redeemable for merchandise.

– Always purchase Xerox supplies directly from Xerox or its authorized resellers.

– If a Xerox product appears suspicious, contact the Xerox Brand Protection Group.

 

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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