Plastics Films Make Major Inroads Into European Label Market


According to research carried out by AMI, a UK-based group, plasticsfilms are making major inroads into the European label market. Theyaccounted for 27 per cent of the 13 billion square meters of labelfacestock used in Europe in 2008 and are expected to hit a one-thirdmarket share by 2013, representing an annual growth of more than 6 percent whereas the demand for paper-based labels is expected to remainstagnant over the next 5 years.
Although lower food volumes and destocking weakened label demand throughout 2008, the prospects for film labels remained strong. The largest application segment for films was self-adhesive labels, which accounted for 35 per cent of the total demand for plastic labels in Europe. Only a quarter of the self-adhesive label market uses plastic films and replacement of paper facestock will drive growth in this segment at 7 per cent per year to 2013. Glue-applied plastic labels account for 15 per cent of the total market (25 per cent of plastic film label usage) and will grow at 5 per cent per annum. Other film label applications in 2008 included sleeves (21 per cent), release liners (10 per cent) and in-mould labels (9 per cent). The total production of plastic films for labeling applications in Europe was about 200,000 MT in 2008 made up primarily of PP. Other resins included PE, PET and PVC. According to AMI, 74 per cent of the output of plastic labels in 2008 came from ten companies.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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