Nivea opens first plant in India – invests `850 crore

Made in India – Nivea and Nivea Men products for South Asia

Nivea India’s plant at Sanand in Gujarat will initially produce Nivea and Nivea Men branded creams and lotions in tubes, jars, tins and bottles for the Indian and South Asian markets

In the beginning of May 2015, Nivea India opened its Rs. 850 crore plant at Sanand in Gujarat, its first plant in the country under the Nivea brand although Beiersdorf has been present in India since 1993 and manufactures other products at a plant in Goa. The new plant will help the company raise the development and production capacity for India and the South Asian Association for Regional Cooperation (Saarc) markets, the Indian affiliate of German personal care major Beiersdorf said in a statement. The skincare and deodorant markets where Nivea is present, are said to be in the region of `7,000 to 7,500 crore, according to the company.

The 72,000 square metre land to build the plant at the Gujarat Industrial Development Corporation industrial park was acquired by Nivea India last year with the ground-breaking ceremony taking place in June 2013. Apparently in 2013 Nivea India sold about 60 to 70 million units, of which 60% were imported.

With an investment of `850 crore, an annual capacity to produce 80millionunits of personal care products to be packaged in tubes, jars, tins and bottles has been created. The plant with 200 employees will initially produce Nivea and Nivea Men branded creams and lotions in tubes, jars, tins and bottles for the Indian and South Asian markets.

The new plant also contains a regional development lab focussed on innovations especially for Indian consumer needs and neighbouring markets. Beiersdorf’s sales were Euro 6.3 billion (Rs. 43,000 crore) in 2014. Nivea is Beiersdorf’s flagship brand that also contains Eucerin, LaPrairie, Labello, and Hansaplast. “This is Nivea India’s contribution to the Make in India initiative,” said RakshitHargave, managing director of Nivea India, highlighting the progress the company has made in India over the last few years.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.