With ‘Fair Match,’ K 2025, from 8 to 15 October 2025 in Düsseldorf, is offering an innovative digital service that connects exhibitors and visitors in a new, smart way. The aim of the tool is to enable business contacts to be made in an even more targeted and efficient manner – before, during and after the trade fair.
‘Fair Match’ is designed for both exhibitors and visitors. After registering and redeeming their exhibitor badge code, exhibitors can activate their participation with just a few clicks. Companies that are already registered can simply activate the service in their personal profile. Visitors register free of charge or log in with their email address to access all functions directly. Personalized contact suggestions are at the heart of ‘Fair Match.’ Based on the interests of the trade visitors stored in their profiles and the product categories of the exhibitors, an intelligent algorithm suggests suitable business partners.
This enables companies to find potential customers in a targeted manner and visitors to quickly discover relevant exhibitors. The integrated chat function allows direct communication and easy appointment scheduling – without time-consuming coordination or lengthy email correspondence. Interesting contacts can also be saved as favourites for quick access at any time.
Another advantage is that ‘Fair Match’ does not end with the last day of the trade fair.
The service remains available throughout the year, enabling valuable contacts to be maintained beyond the trade fair and new business opportunities to be developed. This extends the trade fair experience and maximizes the benefits for all involved. Visitors benefit in particular from the ease of use: they complete their profile with a few details about their interests and business objectives and immediately receive suitable recommendations.
All communication and appointment coordination take place conveniently in the K app, which is available free of charge in the App Store and on Google Play. With ‘Fair Match’, Messe Düsseldorf provides an efficient tool for successful business networking: personal, efficient and available at all times – whether on site at the exhibition centre or on the move.
Further information and step-by-step instructions on how to use ‘Fair Match’ are available in the online tutorial brochure.
K was first organised by Messe Düsseldorf in 1952 and takes place every three years. The last K in 2022 attracted 3,020 exhibitors from 59 countries on over 177,000 sqm of net exhibition space and 177,486 trade visitors, 71 per cent of whom came from abroad. Around 3,200 exhibitors from 66 countries will participate in K 2025. Further information is available at www.k-online.com
