Surat-based Colorix, an Orange Group company, closed the Pamex 2026 show in Mumbai with two confirmed Jetrix machine orders. The company experienced strong engagement with new prospects and generated fresh leads for its recently launched Vivid Press platform, highlighting a rising demand for versatile digital print solutions.
“The footfall and response during the show confirmed that printers are prioritizing practical, application-focused digital systems over just technical specifications,” Hariom Dave, sales head, Colorix (Orange Group), said. “Securing two Jetrix orders at the show reflects the trust customers place in our technology, service support, and long-term partnership commitment.”
At the centre of Colorix’s Pamex showcase was a modular, hybrid digital label press, designed with a pre-flexo configuration and scalable from a 4- to an 8-color configuration. The system is said to be a one-stop solution capable of handling multiple substrates, including shrink sleeves, laminate tubes, and IML applications. “Rather than focusing on aggressive performance claims, Colorix is emphasizing application flexibility and cost efficiency,” Dave adds.
The Jetrix presses can print on a variety of substrates, including PET, PVC, PP, PE, BOPP, and other mono film materials, such as synthetic paper, coated paper, aluminum foil, and other special materials. It features web guide, tension control, corona treatment, web cleaner, electrostatic removal, modules of UV/LED curing system, web break sensor, automatic diameter detection, automatic ink consumption detection, and fully servo control systems ensuring cost-effective and timely production.
“Our approach is not about making unrealistic claims, but about giving customers dependable technology that can handle a wide range of substrates. Offering this level of versatility with consistent performance at a highly competitive price point is what truly sets us apart,” Aayush Rathi, director, Orange Group, said.
The machine showcased at Pamex was first launched in August 2025. According to the team, the company’s immediate focus for 2026 was building a strong customer base and establishing brand credibility, rather than pursuing rapid expansion. Rathi emphasized the company’s long-term vision of strengthening indigenous technology and customer-driven innovation in digital printing.
Colorix follows a hybrid manufacturing model — engineering and product development are driven from India, while certain sourcing and assembly operations are supported through China. The company operates an ink development facility in Surat, focused on UV and pigment inks, complemented by an assembly plant in Noida.
Converter requirements are increasingly shaping demand for multi-capability digital presses. “The market for digital printing is expanding steadily, and this momentum is largely customer-driven. With more than 15 years of experience in digital printing, we see converters demanding flexible, multi-application solutions,” said Jay Gulgulia, business development, Orange Group.
Further product launches are already under development. By May–June 2026, Colorix plans to introduce additional platforms, including systems for digital book publishing, configurable from monochrome to CMYK with web-print capability. Current development includes Kyocera technology, with Epson-based solutions also in progress.
Looking ahead, Colorix does not anticipate major supply risks, citing strong backward integration. “Our end goal is complete make-in-India manufacturing. Over the next two years, we aim to move towards becoming a fully integrated Indian manufacturing company,” Rathi concludes.
