At PlastIndia 2026 in New Delhi, Ranesh Bajaj, director of Vinsak, highlighted the company’s push into connected packaging, short-run production solutions and expanding global engagement, especially with the company’s wholly owned Rotatek subsidiary in Barcelona. At the same time, Bajaj highlighted the shift in the mindset of Indian packaging converters to more structured capital investment in new technology.
Speaking at the company stand at PlastIndia, Bajaj explained that Vinsak was demonstrating a variable data printing solution designed for wide-web packaging applications, particularly for shipping and security bags used in eCommerce. The roll-to-roll system at the stand combined inkjet printing and camera inspection to enable variable QR codes and track-and-trace capabilities.
Strong visitor interest has centred on short-run shrink film, in-mold label (IML) and flexible packaging production development on its Rotatek web-based platforms, he said. In addition, the stand at PlastIndia featured specialized converting tooling from Schober, with experts discussing advanced tooling for diecutting and especially IML packaging solutions.
Bajaj noted that Rotatek recently hosted a five-day open house in Barcelona attended by around 150 visitors from 40 companies worldwide, including converters from North America, Africa, Southeast Asia and India. Open house demonstrations on the 850 mm wide 9-unit Universal press covered multiple packaging substrates, including thin films, metallized IML, carton materials and aluminium used in pharmaceutical packaging, reinforcing the company’s strategy to promote a universal narrow- to mid-web platform.
Addressing Indian investment trends, Bajaj observed that the country’s converters were increasingly willing to invest in new capital equipment. “Converters are no longer scared of significant capital investment. The focus now is on lowering operating costs rather than only reducing upfront spending,” he said, adding that rising operational efficiency expectations are signs of a maturing market.
He pointed out that converters are increasingly moving away from pre-owned equipment towards brand-new machinery, mirroring earlier transitions seen in multicolor sheetfed offset printing.
On global outreach, Bajaj said Vinsak and Rotatek are expanding participation at international trade events, with upcoming engagements planned in Brazil, Dubai and Düsseldorf as part of a broader effort to strengthen global market presence. Brazil is an important market with a considerable number of installations of Rotatek’s installed based of 1800 machines. Notably, the Barcelona plant continues to support and service older Rotatek machines in the field. The company also plans to be at Interpack in Dusseldorf from 7 to 13 May 2026.
Despite international expansion, including the acquisition of Rotatek and restablishing its research and development, production and sales for advanced applications to leading companies such as Smurfit-Kappa, Bajaj emphasized India’s importance as a strategic market. He commented that Vinsak has doubled its workforce and production capacity in recent years and plans further expansion to meet rising demand.
Summing up the experience at PlastIndia, Bajaj described it as a strong platform for engaging packaging converters, adding in a lighter vein that the company’s stand space felt smaller than needed due to the scale of technology on display.
