ITC Paperboards and Specialty
Products Division has recently
launched ‘Papyra’ – a mobile
friendly app to empower the user
with detailed information about the
existing and newly launched paper
products
ITC Paperboards and Specialty Products Division has recently launched Papyra, a mobile-friendly app to empower the user with detailed information about the existing and newly launched paper products. It provides access to paper and paperboard properties and uses in different verticals including packaging, graphic or specialty applications by just choosing the end use segment. The user can select the right paper and paperboard according to the product requirement and the app calculates the tonnage for a chosen gsm and dimension between different grades available with similar functional properties. For instance, in packaging a user can provide the layout in terms of the length, width and number of cartons. The app will calculate the amount of tonnage required based on gsm and dimensions of the cartons.
The app also provides the information on test methods, problems encountered in printing and converting as well as the food grade papers. Presently, ITC manufactures a range of substrates from 200 to 440 gsm. In case of any technical queries, the app helps to connect with the technical team.
It has been observed that packaging professionals in FMCG and pharma segments require a solution in paper and paperboard, and a converter acts as an intermediate between professionals and paper mills. Often, there is lack of information about the requirement and to and fro happens a great deal between the end users and manufacturers via converters. Till date ITC’s Papyra app has recorded more than 1,000 downloads.
The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.
A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has
demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.
As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.
The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.
Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.
In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what
you need. Speak and write to our editorial and advertising teams!
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