Viral Shah, general manager, SVP
Packing Industry at PackPlus 2016 at
Pragati Maidan. Photo PSA
Established in 1981, Mumbai-based SVP Packing Industry introduced its reclosable packaging in India through its brand Magicseal. “We are basically into innovative packaging manufacturing zipper bags and zipper profiles. Zipper bags or zip-lock bags is an innovative concept of reclosabilaty and reusability,” says Viral Shah, general manager of SVP. At PackPlus, the company displayed its range of zipper products including double flange zipper, single flange zipper, powder proof zipper, dual lock zipper and many more.
Speaking about the PackPlus exhibition, Shah says, “The visitor footfall at PackPlus 2016 is good. People are asking for different types of packaging solutions and when they discover certain things that they were looking for at our stand, they get impressed and look out for business with us. So in that way we are having a very good show.”
About the market, Shah says, “In the last five years, the concept of whole packaging has changed. People have started putting their effort into the packaging of the product as well as the product itself. So along with the product, people are focussing on its packaging as packaging plays a big role in selling a product. Good packaging makes a definite impact on the customer that the product is also going to be good. So people have started putting money into their packaging and are trying to look for innovative packaging – this is where we are looking out for customers who require different solutions for their packaging.”
Packaging South Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany
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