Huhtamaki India won the awards at IFCA Star Awards 2021
Huhtamaki India won the awards at IFCA Star Awards 2021

Huhtamaki India was among the big winners at the IFCA Star Awards 2021 platform. The Indian Flexible Packaging and Folding Carton Association (IFCA) has announced four packaging awards to Huhtamaki India. The grand award ceremony was held along with the IFCA seminar- ‘Packaging-Continuous Enabler for Creating Value’ on 3 December at Pragati Maidan, New Delhi.

The awards were received for – Kitkat celebreak glow in dark pack, interactive both sides printed flow wrap, sticker in laminate for brand promotion, and coconut paste bottoms up pouch.

KitKat Celebreak Glow in Dark pack

KitKat Celebreak Glow in Dark pack
KitKat Celebreak Glow in Dark pack

The pack introduces fresh creativity in integrating glow-in-dark experiences for brand interaction. Launched during Diwali, each pack features two unique printed messages, one that is read in the light while switching to a glowing surprise message in the dark!

The intention was to spread smiles and refresh consumers’ perspectives about staying optimistic in new normal times. For example, ‘Remember To Make Someone Smile’ switches to ‘Remember To Smile’ or ‘You Are Here For The Celebration’ turns into ‘You Are The Celeb.’

Here, critical challenges of print registration, compatibility of different ink systems, and food safety were successfully overcome with technical excellence, Huhtamaki India said.

Sticker in laminate for brand promotion of Huhtamaki India

Sticker in laminate is the first-of-its-kind format in India to combine flexible packaging and labeling into one pack solution, to offer dual benefits of hassle-free and secure brand promotions. Featuring precise registration of food-safe stickers inside every pack, it improves productivity by eliminating the need for additional manpower and machine time through automation.

Sticker in a laminate for brand promotion
Sticker in a laminate for brand promotion

The pre-fixed stickers also serve as a strong anti-counterfeit feature and help lower pack waste without the need for an outer covering. With full compatibility with existing HFFS lines, it maintains center-seal quality and appearance while helping brands to take promotions directly to consumers (without retail intermediaries) for equal access and consistency.

With no choking hazard and easy handling, it is designed as a safer and more convenient alternative to including free gifts within packs, offering a new medium for crafting themed promotions, rewarding consumer loyalty, running social media contests, or taking brand engagement from offline to online in other unique ways.

Interactive both side printed flow wrap

Interactive both side printed flow wrap
Interactive both side printed flow wrap

The pack was developed as limited-edition packaging with the clever configuration of multiple print elements using a gravure press and a Unique Random Coder (URC) to address the customer requirement. It incorporates a combination of surface and reverses registered printing of variable text to expand the scope for further brand communication. It demonstrates excellence in print registration of varied artwork elements – outer branding, inside the text, and URC codes.

The pack also includes a registered cold seal that offers compatibility with high line speeds along with good seal integrity. Overall, this pack solution offers scope for brands to enhance consumer experiences.

Coconut paste bottoms up pouch

Coconut paste bottoms up pouch
Coconut paste bottoms up pouch

This pack was developed to serve as a lightweight, mess-free & sustainable alternative to rigid bottles. It features an inverted format with a disruptive shelf appeal. The flat and inverted pouch closure offers superior dispensing performance with stand-up stability. The pouch is reclosable with a convenient flip-top lid and a built-in pull ring for tamper evidence. It is printed with HP Indigo digital press, achieves complex colors and a metallic look without metallic inks. It improves the eco-impact of packaging by reducing material, energy, water usage, and greenhouse gas emissions. Overall the pouch invites an eco-friendly and trendy shift.

 

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The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

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– Naresh Khanna (25 October 2023)

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