Huhtamaki acquires Elif with operations in Turkey & Egypt

Acquisition key to meeting Huhtamaki’s 2030 sustainability targets

Circular economy startup Program in India by FoodSystem6. Photo - Huhtamaki

The race among the most prominent global flexible packaging converters continues. Huhtamaki has agreed to acquire Elif Holding, a significant supplier of flexible packaging to international FMCG brand owners. Huhtamaki will purchase Elif for Euro 412 million in a debt-free condition. Huhtamäki has a bridge financing facility of US$ 500 million with Citi, an advisor to the deal, which is subject to the approval of Turkish government competition authorities.

Elif, founded in 1972, is a long-term supplier to global FMCG brands in the Middle East, Europe, and Africa. Elif’s 2020 sales were approximately Euro 163 million (Indian Rs. 1,369 crore). The company employs about 1,500 persons in Istanbul in Turkey and Cairo in Egypt. The company is also committed to sustainability and the ESG goals. The company is already a user of both industrially recycled inputs and post-consumer recycled polymers as inputs. In addition, it is active in collecting waste from its customers and is a significant producer of compostable films.

With this acquisition, Huhtamaki, like Amcor and Constantia, continues the acquisition spree of the largest flexible packaging converters as they strengthen themselves, especially in emerging regions and markets. All three are substantially invested and present in the fast-growing Indian flexible packaging industry.

Elif key to meeting Huhtamaki’s growth and sustainability targets

The acquisition aligns with Huhtamaki’s 2030 growth strategy as well as its sustainability targets. To the trade press, Charles Héaulmé, president and CEO of Huhtamaki, has said, “With a great portfolio, a strong focus on sustainability and high growth ambitions, Elif is a perfect fit for Huhtamaki. We are impressed by Elif’s focus on its customers with decades of strategic partnerships with blue-chip multinational companies who are leaders in their field and Elif’s strong and capable leadership team. In addition, our 2030 growth strategy is particularly focused on sustainability and competitiveness, which Elif strongly supports.

“I look forward to working with Elif’s management to continue their success under the new ownership. I am delighted to welcome Elif’s Group CEO Selçuk Yarangűmelioğlu, Elif’s Group CFO and MEA GM Mehmet Çayirezmez, the leadership team and the entire Elif organization to the Huhtamaki family. We are looking forward to build on the existing strong foundations together, to further grow the business and deliver innovative sustainable packaging solutions to current and new customers globally.”

Selçuk Yarangűmelioğlu, CEO of Elif, stated, “We are excited to join Huhtamaki, a company that shares our sustainability and growth vision. Elif has always been a dedicated partner for multinationals with a best-in-class asset base, service, and quality. Under new ownership, we will continue to deliver sustainable solutions to our customer base globally, enhance our focus on fast-growing emerging markets, realize synergies through scale and expand our capabilities.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy.


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